Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 10, 2017

It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Polaris

JULY 18, 2014

One of my most recent revelations is I’m writing my posts all wrong. So the secret to better online copywriting isn’t to write shorter copy. It’s to write text that’s easily scannable and includes the use of headlines, sub-heads, bolding, a larger font size, bullet lists and so forth. And I’m still learning.

Writing 107

Writing eBook Content Marketing Blogging 107