Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We I’d rather have blog subscribers.”. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

JULY 18, 2014

This September marks the 3rd anniversary of my blog. You’ve likely heard that people generally don’t read websites or blogs word for word. Wiebe, who is based in Victoria, British Columbia, has been writing, editing and proofreading online and offline copy since 2003. Content Marketing' And I’m still learning.

Writing 107

Writing eBook Content Marketing Blogging 107