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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120
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The Four Models of Public Relations

Doctor Spin

The organisation uses media manipulation to shape the narrative deceptively. However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. Model 2: Public Information Model. The Greatest Show on Earth.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I’ve been a CIPR member since 2002 and a volunteer since 2010 as group Chair, Council and Board member I have a long track record of giving my time. Professional development and practice The reputation of public relations is defined by the media and dodgy practice. Ethical communication is at the heart of this.

Meeting 96
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Engaging (and grilling) the social side of James Grunig

PR Conversations

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. Barbara Rozgonyi leads CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

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Sex sells – faking it in public relations

PR Conversations

She found PR could be considered as involving “emotional labour” whereby feminine traits are exploited in managing relationships with colleagues, clients and the media. Liz Yeomans has been looking at gender identity in PR by exploring the experience of those working in agencies when managing professional relationships.

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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics.

Ethics 126