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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. And with new all-electric innovations like the Volkswagen ID.3

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Entertainment & Sports Section New Member Spotlight

PRSay

Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. We need to get that message out. Follow Natalie on Twitter @npmikolich.

Sports 68
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. Follow Natalie on Twitter @npmikolich.

Sports 60
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. I started my PR career on the agency-side and the experience there is invaluable. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

To us, storytelling is far more than a technique or tactic or cute parlor trick, though plenty of agencies that claim to be storytellers are mostly relying on story as one of those kinds of tools. I have two daughters and the younger one jokes that she’s the forgotten middle child because WordWrite was “born” after her in 2002.

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60