Adapting Strategies for Effective Storytelling in the Social Media Era
PRSay
AUGUST 12, 2016
Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Follow Natalie on Twitter @npmikolich.
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