Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 97

Survey Media Relations Corporate Communications 97

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Survey 74

Survey Industry Communications Corporate 74

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

SEPTEMBER 21, 2017

They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. Develop ad copy and creative. Test headlines, landing pages, images and creative. And, then, of course, there’s Amazon. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. There are potentially sinister reasons for doing this.

Ethics 52

Ethics Communications Print Television 52