PR Fuel

SEPTEMBER 2, 2021

Have you considered the importance of press releases to your marketing strategy? A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. If you’re considering using press releases, hire the best press release service.

Software 99

Software Measurement Reputation Meeting 99

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. Or at least blog a strongly worded rebuttal.

Writing 177

Writing Pitching Report Industry 177

Onclusive

FEBRUARY 2, 2022

As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. What is going to be useful, interesting or exciting to them? What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. More control of your coverage alerts: We have added the ability to filter alert sources.

Pitching 95

Pitching Print Measurement Report 95

PR Fuel

DECEMBER 28, 2021

If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share.

Engineering 96

Engineering Crisis Management Writing Tools 96

5W PR

APRIL 8, 2021

The press release has become more important than ever when promoting a company and its products or services. Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

SEPTEMBER 21, 2017

It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”. I pay them to distribute my press release and they do it. But trust me when I say that we are very interested in you and your release. What do You Bring to The Relationship?

Training 185

Training Healthcare Guidelines Industry 185

PR Fuel

JULY 19, 2020

Do you know what a newswire service is? In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. If any of that interests you, keep reading and find out more about the service. Scroll down to discover what is a newswire.

SEO 90

SEO System Employee Policies 90

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though? Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release.

How To 98

How To Newspapers Analytics SEO 98

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. What Is a Press Release? Why Do You Need Them?

Examples 104

Examples Writing Product Launch Crisis Management 104

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Wide Distribution.

Writing 65

Writing Internal International Small Business 65

PR Fuel

OCTOBER 11, 2020

Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. But crafting the best press release takes a bit of practice. Press Release Format. Logo and Release.

Writing 105

Writing Tools Local Company 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

We’ll delve more in-depth into PR and marketing. From creating a positive brand image to reinforcing your marketing messages, we’ve curated the eight ways PR can help your video marketing campaigns. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 109

Video Marketing SEO Social Media 109

PR Fuel

JANUARY 28, 2021

Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases. You may think that press releases aren’t as exciting as they once were. Sending a Press Release. Write the Release.

Writing 82

Writing Analytics Company Creativity 82

PR Fuel

MARCH 8, 2022

Creating and distributing your own press releases can feel stressful and time-consuming. Instead, consider a press releases distribution service this year. Use these tips to find the best press release service today! Where do your customers find the information they need?

How To 52

How To SEO Engineering System 52

PR Fuel

MAY 31, 2022

A press release can help you battle negative publicity. When you write a press release, it gives necessary information and allows you to control the narrative. Here’s more about why a press release is important in business crisis management. Include the time, place, and details of what happened.

Crisis Management 96

Crisis Management Crisis Local System 96

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

SEPTEMBER 16, 2021

The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools. Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. What’s a call to action?

Writing 97

Writing Resources Social Media Creativity 97

PR Fuel

DECEMBER 29, 2020

Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. What does a press release cost?

Radio 60

Radio Local Writing Newspapers 60

PR Fuel

AUGUST 12, 2021

Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Wondering what that digital content hub could look like? Servicing the media, for instance, is key to see earned media results, so you can’t afford to stop answering media inquiries. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. Our eyes scan thousands of pieces of information and we only stop when an image is appealing or when the news is pertinent. What does it say? We now live in a digital era and crafting a news release requires new adjustments.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Keep Search Engine Optimization (SEO) in Mind.

SEO 69

SEO Engineering Web eBook 69

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Cision

APRIL 19, 2017

What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. Scenario: It’s 4:00 p.m.,

Corporate 136

Corporate Web Data Company 136

5W PR

DECEMBER 31, 2020

In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press.

Media 88

Media Pitching Measurement Agency 88

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

Measurement 100

Measurement Analytics Google Social Media 100

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The release was published on the company’s online newsroom without the paid distribution. You Release Has Been Featured!

Engineering 71

Engineering Content Marketing Analysis B2B 71

PR Fuel

NOVEMBER 20, 2020

Do you need to hire a specialist to develop a successful PR campaign from start to finish? If you’re hoping to build brand recognition and trust, what avenues will you take to do so? What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you?

Radio 65

Radio Print Writing Consumer 65

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Cision

DECEMBER 15, 2016

For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees below! Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media. Q: Do you still distribute press releases on the wire?

Measurement 120

Measurement B2C Construction Analysis 120

Sword and the Script

APRIL 7, 2020

Typically, this includes product or business announcements, but as we all know, these are not typical times. It seems fitting then, that this month the summary will focus on who is doing what during this pandemic. It seems fitting then, that this month the summary will focus on who is doing what during this pandemic.

Technology 118

Technology System Tools Government 118

PR Fuel

SEPTEMBER 14, 2020

Are you using a press release service for your business? No matter what the size of a business, press releases can bring significant benefits. But if you’ve never does this before, you might not know what those benefits are or where to start. Don’t worry, we’re here to help!

Small Business 59

Small Business Blogging SEO Engineering 59

PR Fuel

SEPTEMBER 8, 2020

What is PR Newswire? It is a digital distribution service for press releases and related content intended to influence the public. We wonder, though: has its original intention become lost in the shuffle of 21st-Century media? Press Releases. What is PR Newswire today? Public Relations.

Journalism 52

Journalism Corporate Software Analytics 52