ImPRessions - Crenshaw Communications

JUNE 23, 2022

Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Only then can the PR team craft KPIs for clients and map them back to the organization’s broader objectives. A top priority of the best PR agency teams is measuring how well we do.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). A quick Google search says the average business book has roughly 50,000-60,000 words. AI has been a big part of that (see AI in PR tech for a neatly organized list).

Publicity 197

Publicity Software Fashion YouTube 197

PRSay

APRIL 23, 2024

We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. We can correlate our efforts to the things that matter to the organization.” What has changed are the tools. The model became much more strategic.” First of all, I love AI,” Dietrich said. “It

SEO 129

SEO Measurement Television Google 129

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. Top Tip: Featured snippets are used as voice search results.

Engineering 147

Engineering SEO Google Comparison 147

Onclusive

JUNE 16, 2023

W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers? What does this mean for brands and PR professionals? And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation?

How To 195

How To Consumer Social Media Community 195

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Use these three tips to organize and implement your keywords and interact with your coverage. You’ll first need to identify what you want to monitor.

How To 265

How To Media Software Agriculture 265

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. Google is the industry leader in search, not by chance, but due to its commitment to innovation. Google is the industry leader in search, not by chance, but due to its commitment to innovation.

Marketing 95

Marketing SEO Google Advertising 95

Contently - Strategy

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

SEO 88

SEO How To Mobile Engineering 88

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

SEO 93

SEO Strategy Google Engineering 93

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. Users watch over 1 billion hours of video each day on YouTube.

YouTube 156

YouTube Video Corporate How To 156

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. What Is an Unlinked Mention? Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Google 123

Google Engineering SEO Writing 123

The Hoyt Organization

JANUARY 25, 2024

For your business to cut through the noise, you need to understand the target audience for your business and products and what motivates them. This market analysis should also help you understand who your competitors target and what has worked for them. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This is exactly what Google Alerts does. What Is Google Alerts? What Can You Use Google Alerts For? What Can You Use Google Alerts For? Thinking about adopting Google Alerts as part of your PR strategy?

Google 75

Google Publicity Customer Service Web 75

NewsWhip

DECEMBER 20, 2023

Here’s what we’ve brought to our platform in 2023. Covering what matters with additional platforms In 2023 we committed to increasing the number of platforms you can monitor within NewsWhip. We added TikTok videos and seamlessly transitioned our Twitter coverage to the new X api, enabling longer searches of that network.

Data 78

Data Report LinkedIn Course 78

5W PR

OCTOBER 31, 2023

Knowing one’s goals and interests Before starting an internship search, take some time to self-reflect. It’s important to think about what kind of internship aligns with the person’s aspirations as understanding objectives will help people narrow down their options and identify the right opportunities.

How To 78

How To Local Interviews Resources 78

Agility PR Solutions

APRIL 21, 2022

But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to your website, and increase conversions, you’ll need to […]. The post What is search intent—and how can it improve conversions?

SEO 94

SEO Strategy Analysis Marketing 94

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. test test What is link building for SaaS? Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Analytics 78

Analytics Content Marketing SEO Data 78

The Hoyt Organization

JULY 16, 2023

Imagine that your website has ranked #1 for an important keyword, then suddenly, your page is not found for search queries related to your topic. What happened? appeared first on The Hoyt Organization. It could be for any number of reasons. You may think that Google has changed its algorithm.

Analysis 78

Analysis SEO Google Communications 78

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Cision

OCTOBER 3, 2016

Do you know what clients and prospects are saying about you in real-time? Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. With a little creative keyword searching, you can easily find people looking to purchase your product or service.

Software 0

Software Comparison Media System 0

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. This, in turn, will drive more organic traffic to your company’s website. What Are the Types of Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

Cision

JULY 12, 2017

Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it. The final step is to include a captivating title and push it out, right?

Brand 236

Brand Branding Engineering Web 236

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build links for search engine visibility? Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Now, TikTok has further demonstrated its intent to prioritise search by introducing featured snippets on its platform, which is now in the process of being rolled out.

SEO 62

SEO Engineering Google Social Media 62

PR for Anyone

OCTOBER 11, 2021

A simple Google search can help you find more. Remember to think of what matters in real estate during the general season and then be more specific month-to-month. What plants will survive during the winter. January – Organization, Goals, Home Office Safety & Security Week . Here are a few ideas to get you started.

Real Estate 221

Real Estate Pitching How To Television 221

5W PR

MARCH 27, 2024

Brands should know what captures their attention, what challenges they face, and what kind of content they engage with. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

PRSay

SEPTEMBER 23, 2022

This helps a community understand what issues need further exposure and what issues to prioritize so that the government can enact and enforce policies leading to a more advanced civilization. adults have “a lot of trust” in the information they receive from national news organizations.

Ethics 176

Ethics Media YouTube Journalism 176

PR 20/20

JUNE 30, 2022

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Now before I consider changing my career path to architecture, let’s dive into what’s so important about these informational structures and learn how they can attract organic traffic to your website.

Engineering 80

Engineering SEO Instagram Writing 80

Buzzstream

DECEMBER 28, 2023

Here is what stands out to me as the features that help blogger outreach teams the most: Prospecting and Blog Discovery – integrates with Moz, Ahrefs With Buzzstream, you can upload your prospects or use their helpful research tool to discover blogs and blog posts that fit your target audience. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here is what stands out to me as the features that help blogger outreach teams the most: Prospecting and Blog Discovery – integrates with Moz, Ahrefs With Buzzstream, you can upload your prospects or use their helpful research tool to discover blogs and blog posts that fit your target audience. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71