Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. But Those Troubled Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. Image: Negative Space via Unsplash, CC Zero. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Blocks for Strategy Development.

Strategy 40

Strategy Software Creativity Writing 40

Waxing UnLyrical

SEPTEMBER 25, 2010

We straddle time, cultures, places, people and memories when clocks and calendars collide. Weekly Roundup: Time and Space | Waxing UnLyrical says: September 26, 2010 at 3:56 pm [.] Weekly Roundup: Time and Space | Waxing UnLyrical says: September 26, 2010 at 3:56 pm [.] I am here now.

Skype 51

Skype Measurement Tourism Blogging 51

Buzzstream

FEBRUARY 7, 2018

Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. There’s a reason for the roundup post’s popularity. Roundup posts need to stop stop #SEO pic.twitter.com/PyAHhTRp18. justsaying.

Writing 134

Writing SEO Examples Blogging 134

Waxing UnLyrical

OCTOBER 11, 2010

How could I not, coming from a country that has been dominated for centuries by invaders, who did as much – if not more – bad as good over their time there? However, those centuries have percolated their way through time and space into my genes, and made me – for better or worse – who I am today.

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

DECEMBER 6, 2010

Because it’s not enough to be in the social media space if you’re only there to project your message. This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes. And I try, as much as possible, to let their voices come through; as a result, my editing is usually minimal.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 1, 2011

What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me. Because we all make resolutions… and more often than not, we don’t keep them. That can make us feel like losers. And who wants to be a loser? Give Waxing UnLyrical wings.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact She has a “porno music/comment time&# at the end of every video where she interacts with her supporters by responding to their comments. Image: Jixar ‘s Flickrstream, CC 2.0 So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Obsessed, actually. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. Then, sort by Referring Domains.

Examples 133

Examples Software Pitching Tools 133

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. My opinion on this is nuanced.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 14, 2010

Lead, don’t lecture In my view, a lecturer gives students information, expects them to listen, and assumes that they will absorb what they heard. A leader, on the other hand, ascribes importance to the productivity of a group. Image: BES Photos via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Waxing UnLyrical

NOVEMBER 11, 2010

During this time (my dad says it was 1943-44), he was shot down over the jungles of Burma. I don’t know – and didn’t think to ask – if he spent any time as a PoW, but I imagine being shot down was experience enough. During this time, my grandfather flew transport aircraft.

Facebook 105

Facebook Twitter Transportation Measurement 105

Sword and the Script

APRIL 25, 2017

The booth space, design, brochures, tchotchkes, swag, shipping, travel costs, lodging, client dinners…the list goes on and on. Research a well-produced roundup recapping the previous year’s show. In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Waxing UnLyrical

JANUARY 7, 2011

“That’s not how you positioned it to me, You specifically asked me if I was available a year ahead of time, without specifying that there was an approval process to go through. They have been doing this for far longer than I have, paid their dues time and again, and I have much to learn from folks like them. Ego or Ergo?

How To 83

How To Facebook Twitter Conference 83

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

APRIL 10, 2019

The type of audience you choose to engage will have a huge impact on timing (ie, if you want to collaborate with a major player you need to begin reaching out EARLY ). The truth is, promotion should begin much earlier than that, running parallel to production, and most of the promotion work should be completed before launch.

How To 125

How To Data Community Groups 125

Sword and the Script

JANUARY 13, 2018

As it is on the occasional Saturday, I roundup three interesting links I’ve vetted around a theme, wrap them with experience, and deliver a comprehensive post as a resource. Kodak stirred headlines this week when it announced an application of blockchain for digital photography. It can be a pretty big game changer for marketers.”.

Marketing 61

Marketing Advertising Advertising Corporate 61

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! We’re competing with a deluge of other social content at a time when organic reach is nearing an all-time low. You’re likely to see no fewer than 2.1 million trend posts between now and Dec. We now have a seat at the grown up table.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

SEPTEMBER 4, 2010

By the time they’re over, we’re exhausted, vowing to turn it down the next time… and then we do it all over again. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You Happy? That stopped me in my tracks. Or stop, and just be ?

Facebook 75

Facebook Twitter Measurement Blogging 75

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: And why, once you’ve made said policies, you’ve gotta stick to them.

Policies 86

Policies Twitter Facebook Writing 86

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? If there’s ever been a time to learn how to build your own audience for your company…it’s now. Then it didn’t.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. In this world of Web 2.0,

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. A good number of predictions struck me as highly probable in 2019. My own predictions are included at the bottom.

Social Media 91

Social Media Marketing Media Creativity 91

Remote PR Jobs

SEPTEMBER 25, 2023

Maaaaybe you include it in a roundup a year later. And I maximize the investment of my time. But also learn which freelancers cover your space and get to know them. Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. Journalists are biased.” “Our

Print 100

Print Media Pitching Writing 100