ImPRessions - Crenshaw Communications

JULY 18, 2023

However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. Holidays evoke specific emotions, values, and traditions.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media.

Television 221

Television Pitching Interviews Radio 221

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

Reputation Us

MARCH 20, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Always be building…media relationships . Newsjacking seizes opportunities .

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications. The smartest companies will ensure that the two work in tandem to meet customer expectations for values-4based marketing and communications. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The headlines, social posts and PR takes were fascinating. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context.

Interviews 193

Interviews How To Media Viral 193

Reputation Us

APRIL 15, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In Part 4, we consider the value of customer retention on your organization’s reputation. In Part 4, we consider the value of customer retention on your organization’s reputation.

Reputation 78

Reputation Financial Consumer Survey 78

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.

Journalism 177

Journalism Real Estate Survey Report 177

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. Earned media mentions. This includes social media, website, and page views.

Measurement 182

Measurement Agency Advertising Advertising 182

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Below are five ways PR professionals can use Threads to maximize their value to clients and grow business.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

They want a workplace that aligns with their values, supports their growth, responds to their needs, and contributes positively to the community. It’s critical to deliver value and purpose.” Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Agility PR Solutions

FEBRUARY 4, 2024

Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. He can easily handle these three platforms, but here’s the problem: he’s out of touch with the company’s values and unclear on how the company wants to position itself.

Strategy 108

Strategy Communications Brand Branding 108

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Authenticity and value are key components of an effective PR strategy to engage this generation. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 95

Consumer Social Media Education Advertising 95

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic. Improved measurements prove PR’s business impact.

Trends 183

Trends B2C Video Measurement 183

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. ” Since 2000, several factors have driven a dramatic increase in corporate activism.

Report 86

Report Corporate Employee Policies 86

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. Here are some of our thoughts from this year.

Trends 116

Trends Communications Conference Leadership 116

5W PR

MARCH 29, 2024

It’s all about nurturing a positive brand image through the art of earned media. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. When the media paints a brand in a good light, it validates its expertise and boosts its credibility.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

OCTOBER 16, 2023

Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting customers.

Marketing 108

Marketing Social Media Strategy Brand 108

PRSay

FEBRUARY 23, 2024

Know that all generations offer value. They all provide value. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are becoming part of the workplace lexicon. We are amid a new era of innovation and transformation.

How To 176

How To Employee Nonprofit Technology 176

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124