Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In both cases, the goal is to drive links to boost rankings and site traffic. Enter digital PR. If properly executed, it’s a knock-out punch. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. A new report – Closing the CMO-CFO brand value gap in B2B – highlights this skepticism.

B2B 95

B2B Brand Branding Marketing 95

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. So here are my six ways to find media mentions from your campaigns. Journalists don’t respond; they post.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? There are a lot of different uses for AI that have been around a lot longer too. How accurate is it?

Employee 133

Employee Software Survey Tools 133

The Hoyt Organization

DECEMBER 8, 2023

Case in point, when Genomic Life approached The Hoyt Organization, they faced the challenge of informing their target audience of the importance of genetic testing. We created a comprehensive campaign to unveil their exciting new science that makes clinical grade testing affordable and accessible to everyone. Read on to find out.

Leadership 52

Leadership Social Media Reputation Brand 52

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Messaging & Positioning. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. They either enable us to work smarter or they enable us to work more effectively.

Tools 175

Tools How To Agency SEO 175

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions and my answers. When is the best time to do PR? It is always the right time to do PR.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

JUNE 23, 2022

Our head of marketing asked us to package PR data on a quarterly basis for all regional executives, and this regional data is shared to help guide marketing plans. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But the best campaigns are fueled by creativity, yet informed by research. Fuzzy goals. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Long-form, report style content. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. A very tight and realistic budget at the outset demonstrates good stewardship, but in any event, weekly budget updates are recommended.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. 70% “of CMOs align their KPIs with their CEO’s.”.

Survey 132

Survey Marketing Groups Measurement 132

Stephen Waddington

APRIL 21, 2021

It covers content, media, influencers and events. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. Even those who have access to and use assistive technology encounter significant problems.

Guidelines 136

Guidelines Communications Tools Case Study 136

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Running an impactful PR campaign can open doors for your business. Determine the desired outcomes of your PR campaign before you create one.

Creativity 106

Creativity Data Measurement Product Launch 106

Cision

JULY 18, 2017

These days, an effective approach must be more scientific — requiring analytics and data, strategic use of resources and the tools necessary to access them all. In Cision’s recent case study, Using Distribution & Database to Soar Past Earned Media Targets , St. Target, distribute, monitor, report.

Case Study 150

Case Study Strategy Communications How To 150

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Industry trends and reports. Evaluate (Steps 1 – 2). Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Set yourself up for success by treating M&A comms as its own campaign built from the ground up. Pay attention to anecdotes from managers.

Internal 92

Internal International Employee Leadership 92

5W PR

DECEMBER 7, 2020

Increasing customer retention was only 28% while improving the customer experience reported at just 23%. Based on those results, expect to see more live streaming events as well as the monetization of short-form videos. Based on those results, expect to see more live streaming events as well as the monetization of short-form videos.

Social Media 103

Social Media Trends Media Policies 103

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

Fashion 255

Fashion Reputation Social Media Brand 255

PR 20/20

FEBRUARY 7, 2023

While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. Specifically, GA4 uses machine learning to provide deeper reporting insights. Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned.

Analytics 69

Analytics Google Mobile Measurement 69

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

NOVEMBER 26, 2019

Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Below is a look at an Impact dashboard using the carmaker Tesla as a demonstration. PR measurement has long been the Achilles heel of the industry.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Predictions usually include some element of aspiration. PR and communications predictions. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” Start with clear organizational goals. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

JANUARY 3, 2023

I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. I’ve added them where I think they might be useful for readers. I offer a bit of color commentary after some answers an distinguish my commentary using italics. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. You’d be welcome to join us. The inaugural lockdown conference was educational and a hell of a lot of fun.

Google 119

Google Data Government Social Media 119