Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

Creativity 208

Creativity Comparison Construction Retail 208

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. I’ve always been a natural collaborator and networker and enjoy connecting the right people to make things happen.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If you’re a company interested in authentically engaging in Pride this year, then read on. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 20, 2019

PR is fundamentally the art and science of telling the story of your brand, so the messaging should be evocative, concise, and most importantly, an authentic reflection of the company and its most compelling differentiators. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization.

Agency 188

Agency Publicity Media Training Training 188

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok?

Video 59

Video Creativity B2C B2B 59

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA.

Ethics 178

Ethics Publicity Enterprise Groups 178

Solo PR Pro

JANUARY 11, 2021

We have been crafting succinct, authentic and transparent key messages for decades. We have been crafting succinct, authentic and transparent key messages for decades. The PR industry has had its own perception challenge for some time now. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Industry 79

Industry Print Ethics Internal 79

PR in High Definition

JULY 22, 2019

Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. What do you see as the biggest challenge facing brands today? What has been the proudest moment of your career?

Ethics 120

Ethics Consumer Leadership Groups 120

5W PR

OCTOBER 21, 2019

The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers. If anything, taking a “less is more” approach can pay off more for brands who strive to strike up long term and authentic relationships with their customers.

Advertising 76

Advertising Advertising Marketing Viral 76

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd. The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

Cision

SEPTEMBER 22, 2016

Between social media, entertainment sites, and the general noise emanating from our smartphones, you have about the width of a banner ad to make an impression. The challenges to establishing trust are real, but they’re not insurmountable. We live in a cynical time. The Post-Trust Era. Then the economy crashed.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. I thought I’d ask my network for help! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 11, 2016

I think as anyone who has appeared on a reality television show can attest to, there is really no greater exposure for a brand than integration into a national network television series. It was challenging to be in front of the camera – long hours of taping, scrutiny from the public and your portrayal is at the mercy of editors. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

DECEMBER 26, 2023

With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. That much is apparent I compiled this year’s list of marketing and communications predictions. There are some caveats to note. Third, thank you to all who participated.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Challenges abound: How do you get to know your new team over Zoom? And, it’s been horrible. And, over the last few months, I’m starting to see more of these folks in my feeds.

Interviews 185

Interviews Meeting Video Energy 185

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business.

How To 104

How To Fashion Banking Industry 104

Stephen Waddington

JULY 22, 2018

The combination of these two mechanics shows how easy it is to spread misinformation, and the challenge that social media platforms and mainstream media face in tackling fake news. Our typical reaction to spotting a trending topic is to check its authenticity via Google. The topic trended again on Sunday.

Ethics 67

Ethics Trends Web Twitter 67

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 26, 2011

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. The real challenge. in my opinion, is doing the opposite.

Meeting 92

Meeting Twitter Social Media Course 92

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Yes, we know.

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

SEPTEMBER 22, 2014

Like many of you, we spent last week speaking, listening, learning, discussing, debating, brainstorming, creating, networking, and celebrating. Only from within a “circle of safety” can individuals band together to tackle outside challenges and bring about innovation and change. Simon Sinek). Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Communications Conversations

MAY 30, 2018

Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year. It doesn’t pay as well as other fields–I usually don’t see PR/comms/social in the top-paying jobs posts.

Apparel 106

Apparel Public Affairs Training Corporate 106

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay. But,you can.

Social Media 120

Social Media Technology Pinterest How To 120

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

APRIL 24, 2018

With so many high-profile instances of fake news, authentic journalists who work hard to convey accurate information find it increasingly difficult to build that consumer trust. Wow, it’s been quite a year for the media. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7

Media 75

Media Survey Pitching Journalism 75

Communications Conversations

OCTOBER 15, 2019

After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. This just in: media relations is getting tougher. Much, much tougher. It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. A series of recent studies report on the health of the business of news.

Social Media 73

Social Media Print Study Advertising 73

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Content Creation.

Case Study 54

Case Study Interviews Study Social Media 54

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. Meet James S.

Internal 69

Internal International Interviews Trends 69

PR in High Definition

JANUARY 23, 2019

At Firefly, our greater challenge is finding the very best talent. This is often through digital means, like sharing company updates on social media, but is also used for other purposes like getting employee testimonials for marketing and recruitment. Or do they have monthly social outings or company benefits?

Employee 48

Employee Case Study Measurement Leadership 48

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Content Creation.

Case Study 48

Case Study Interviews Study Social Media 48