Onclusive

NOVEMBER 8, 2023

All of your team’s interactions with the media will be stored in one place – so you can easily track your efforts. This allows you to track and measure the performance of your team’s press and media relations work with ease. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

OCTOBER 25, 2023

Ignoring Media Relations: Building and nurturing relationships with the media is essential. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching. Don’t let ghostly emails be your only interaction with journalists.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 108

Social Media Report Survey Media 108

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Media relations. Tips for media relations in a slowing economy by Propel. Content picks. Tips for pitching international reporters by Business Wire.

Technology 92

Technology Software Survey Internal 92

Newsfile

JUNE 28, 2023

Media Relations : Identify and build relationships with journalists, influencers, or stakeholders covering your stories and industry. Then, you can focus on trying to get more media coverage. Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

While the new ad options provide a lower price tag for viewers whose wallets are tightening, some view it as a step back into the dark days of cable. . By dipping their toes into the AVOD market, these previously SVOD-only services are hoping these new pricing options attract subscribers while adding advertising to their revenue stream.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

While the new ad options provide a lower price tag for viewers whose wallets are tightening, some view it as a step back into the dark days of cable. . By dipping their toes into the AVOD market, these previously SVOD-only services are hoping these new pricing options attract subscribers while adding advertising to their revenue stream.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. AI helps in tagging and organizing PR data Natural language processing is perhaps the original gangster of AI in PR software.

Software 131

Software Pitching Analysis Community 131

Bad Pitch Blog

MAY 28, 2008

So here’s a pretty simple logic equation you can use to remember an important tip for media relations and career relations. Bonus Link: Funniest Resume Mistakes via Matt Staggs let there be light… uploaded by darkmatter tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog.'

Media Relations 40

Media Relations Media Pitching Blogging 40

Sword and the Script

FEBRUARY 23, 2020

I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Is media relations getting harder – or is it just harder for you? Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 85

Survey Public Affairs Corporate Trends 85

Landis PR

JULY 24, 2023

The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. Leverage user-generated content Nothing evokes an emotional response like a great personal endorsement. Share heartwarming stories of people that have been helped or touched by the care they received.

Healthcare 52

Healthcare Communications Marketing Education 52

Bad Pitch Blog

MAY 20, 2009

Media relations thrives—no, survives—on a practitioner’s ability to woo a reporter or a blogger or your mother on the phone. Sometime between eagerly waiting by the phone for your crush to call and screening your cell phone caller ID so you can avoid the loser from last night, we became a society that doesn’t returns calls.

Interviews 40

Interviews Report Pitching Trends 40

Bad Pitch Blog

DECEMBER 18, 2007

If you plan on an annual media relations program, make sure your idea taps into something that is well-established and built to last. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Just remember that pop culture is fickle.

Media Relations 41

Media Relations Media Financial Pitching 41

Bad Pitch Blog

NOVEMBER 26, 2007

But be sure to check out the rest of Luke’s sound content as he chats up folks on a variety of PR and social media topics. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Kevin Dugan | Richard Laermer | Luke Armour' You can listen to the whole thing here.

Media Relations 40

Media Relations Media Pitching Social Media 40

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. (click any image for higher resolution). 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Bad Pitch Blog

OCTOBER 25, 2007

We’ll be talking about (really) bad media relations amongst other things. The Rundown" is turning into a must-listen for anyone interested in social media in public relations. The other half of this blog, Richard Laermer, will be joining us. And, best of all, you can join in too. I think I’m getting misty-eyed.

Media Relations 40

Media Relations Radio Media Pitching 40

Bad Pitch Blog

APRIL 1, 2008

So here are some quick links reinforcing why you should pay attention to social media if you are in media relations. Social networks are a great way to build media relationships directly and indirectly. Don’t try and swallow the Internet whole in one afternoon. Just roll up your sleeves and get your hands dirty.

Media Relations 40

Media Relations Social Media Media YouTube 40

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Bad Pitch Blog

JULY 29, 2007

cross-posted from Strategic Public Relations tags | public relations | PR | media relations | social media | Facebook' The video was filmed (subtly) on location at Jack’s Pets. Soundtrack provided by DJ Le Clown via the mashup Gypsy Claire.

Facebook 45

Facebook Media Relations Media Film 45

Solo PR Pro

JANUARY 11, 2021

When people hear “PR”, most think of only media relations. I believe that all PR professionals are going to have to offer insight on more than just traditional media relations to be competitive. Leave your response in the comments section below or tag us on social media using #solopr.

Industry 79

Industry Print Ethics Internal 79

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. It’s media relations as a full-contact sport. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Media Relations 40

Media Relations Trade Shows Media Sports 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. As you’ve probably figured out, we’re no relics when it comes to strategic public relations.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Cision

AUGUST 31, 2016

Whenever you share a journalist’s article, make sure to tag her with her social media username so you can get on her radar. Journalists are communicators by nature, and the fact that 58 percent find value in interacting with their audience on social media is testament to that fact. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. This means a site that syndicates your content could outrank your own site for related search terms. Canonical tags are a good idea where possible but I find it’s usually not an option.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. The types of backlinks that affect search can’t be purchased. So how do you earn links?

Google 131

Google Banking Engineering Web 131

Solo PR Pro

OCTOBER 26, 2021

Once the user has narrowed down the list using a set of tags and filters, they can format and send pitches and track the conversation right on the platform. It was born from the understanding that media relations professionals are always trying to figure out how best to reach journalists and understand their preferences.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

OCTOBER 29, 2019

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 5) Prezly bakes in GDPR compliance.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

DECEMBER 8, 2020

Some tactics you may need to plan for are: publishing website design and content changes made or new pages and posts, social media activation or media relations efforts. Leave your response in the comments section below or tag us on social media using #solopr. Photo credit: 123rf.

Social Media 68

Social Media Pitching Writing Measurement 68

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. PR tech mentions Media list building with AI.

Survey 144

Survey Software B2B Pitching 144