Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). But even so, how did the study arrive at that 95:5 number? That makes sense.

B2B 135

B2B Marketing Advertising Advertising 135

Sword and the Script

JULY 4, 2023

The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy in 1776. That pamphlet went viral. Given the U.S.

Viral 110

Viral Storytelling B2B Study 110

Melissa Agnes

AUGUST 11, 2014

The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week. This is important to realize and here’s why: Just because you get away with something for a while, it in no way means that you’ll get away with it forever – not in today’s virally connected world.

Hotels 230

Hotels Case Study Viral Policies 230

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Another key insight from the Cision Global Social Journalism Study is that 84 percent of journalists describe social media as either “important” or “very important” to the promotion and publication of their content.

Journalism 309

Journalism Study Social Media Resources 309

Melissa Agnes

AUGUST 4, 2014

I often conduct an issues management workshop and, while presenting case studies, I ask attendees whether or not a particular situation is an issue or a crisis and why. Influence isn’t all about numbers – AND – just because something goes viral, doesn’t necessarily make it a crisis.

Viral 254

Viral Crisis Case Study Reputation 254

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Ashton shares a Stanford Longevity Center study conducted during the pandemic that highlights the resilience of older individuals. Despite facing higher risks and isolation, older people exhibited greater resilience in this study.

Technology 130

Technology Study Social Media Resources 130

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. But, imagine being someone whose job it is to make news.

Video 205

Video Journalism Social Media Study 205

Buchanan PR

JANUARY 8, 2024

If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more. It went viral and was reposted all over social media. Some examples include: “Possibly” Bleu Cheese, “Might Be” Asian Zing and “I Think This Is” Buffalo.

Marketing 52

Marketing Viral Trends Consumer 52

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 116

Viral Marketing Web Case Study 116

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Brand Branding Education 170

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Psychological studies going back to the 1970s show that, when you correct someone, they tend to remember the incorrect information, not the corrected version. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 174

Communications Government Viral Radio 174

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 106

Communications Viral Case Study Exercises 106

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. Case Studies'

Case Study 201

Case Study Viral Crisis Newspapers 201

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral. Attention spans are shrinking, with some reports suggesting that humans are 25% less engaged than they were only a few years ago.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He A new study of Reddit comments says political communication isn’t inherently toxic, instead, it attracts trolls that are toxic on any topic; if haters gonna hate – trolls gonna troll. Om Malik , who was behind the very popular Business 2.0

Reddit 178

Reddit Software B2B Technology 178

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript). And why not?

B2B 120

B2B Strategy Case Study Interviews 120

5W PR

OCTOBER 21, 2019

In fact, studies show that ads can actually be more effective with a more minimal, less intrusive approach. Consider the option of putting an ad into a viral video on Facebook. Another factor to consider in ad purchasing is the other brands that will be marketing alongside you.

Advertising 76

Advertising Advertising Marketing Viral 76

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

PRSay

JANUARY 6, 2021

Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. However, these ads largely performed well and were made more authentic by Nike’s earlier risky (albeit profitable) move to support Colin Kaepernick. • It opens people up and helps them listen.

Communications 197

Communications Viral Fashion Public Affairs 197

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. How did Movoto do it? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Read, study, and volunteer for tasks no one else wants to do. One of the first things I did here (yes, I was an intern, too) was to study each client to learn what they do and how our PR programs work for them. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance.

Internal 160

Internal International How To Skype 160

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The study looked at the different networking and communication models between baby boomers and Gen Y, who grew up with the ‘hierarchy’ value model, and millennials and Gen Z who have created the ‘networking’ model.

How To 120

How To Marketing YouTube Study 120

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film.

Communications 157

Communications Nonprofit Employee Film 157

Stephen Waddington

FEBRUARY 10, 2019

Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs. That was the question I posed recently to my network last week.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

NewsWhip

SEPTEMBER 28, 2022

election one study found 38 million shares of deliberately fake news, which led to 760 million user clicks. False information spreads quickly too: one 2018 study showed that falsehoods are 70% more likely to be retweeted than truthful news. . Mounting misinformation . The response team couldn’t have come at a better time.

Government 78

Government Viral Tools Study 78

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120