Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Luminary or not studies have demonstrated people share content because it benefits them.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

FEBRUARY 3, 2021

For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Case studies. Statistics. Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. Cool infographics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

MAY 19, 2022

While not all of their 2,700+ links got earned through actually pitching the content, the fact remains that by providing their own data, they will continue to get referenced in other similar studies. YOUR INDUSTRY + study. But when you look at the coverage, barely anyone shared the infographic or in-post images. Roasty Coffee.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. If you enjoyed this post, you might also like: Paid Social: Cliff Notes to 3 Social Media Studies.

Web 60

Web Google Mobile B2B 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. Cool infographics. How did Movoto do it? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. The results to any quiz is where your brand has a chance to go viral when shared on social media. Offer case studies and testimonials. Now that that’s out of the way, it’s time to move onto the quiz results.

Social Media 40

Social Media How To Media eBook 40

Sword and the Script

JUNE 14, 2022

A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. The study yielded some fresh statistics about the potential of video in B2B marketing. Some of these statistics may be situational because there are other B2B marketing studies where video doesn’t rank at all.

B2B 138

B2B Video Marketing Survey 138

NewsWhip

MAY 27, 2021

And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. And, the reality is, in this digital world, relevance is even more important than reputation. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? You could repurpose a checklist from a blog post into an infographic and republish it on a site that accepts guest posts. See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Explore new distribution channels.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111