Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Do you have a strong story and storytellers? Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media. This campaign was one of the biggest hits and most viral moments of food and beverage marketing of 2023.

Marketing 52

Marketing Viral Trends Consumer 52

PR in High Definition

APRIL 25, 2022

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PRSay

SEPTEMBER 17, 2019

Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As part of our strategy, we went after market leaders like Dropbox and Hightail. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand.

Brand 136

Brand Branding How To Storytelling 136

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Clear results that support the strategy really matter.” But Whatever You Do, Don’t Retrofit It! is it because it’s groundbreaking work?

Measurement 156

Measurement Case Study Creativity Course 156

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. Unveiling surprising facts or data can also make your online PR content go viral. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Sansa Stark: Tweak Your Strategy.

Strategy 74

Strategy Trade Shows Case Study Course 74

Cision

NOVEMBER 19, 2015

The two are completely different; therefore they require different strategies. The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Instead of storytelling… execute by STORYDOING.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Contently - Strategy

DECEMBER 12, 2018

” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Sports Social Strategy & Community Management Manager. They are some of the best I know in the business.

Creativity 40

Creativity Storytelling Sports Social Media 40

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. That reality means your content will get lost without a clear video strategy. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. So you post the clip on your company’s new YouTube page.

Viral 111

Viral Video Strategy YouTube 111

NewsWhip

AUGUST 12, 2021

If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. Controlling the narrative remains difficult .

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. It is also an almost primitive way of communicating compared to most of today’s PR strategies. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. 360° videos are like no other.

Video 48

Video Trends Storytelling YouTube 48

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. Best strategy I’ve done in my years of teaching social media. From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! The days of measuring influencer marketing strategy efficacy by engagements and impressions are over.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

Case Study 130

Case Study Study Writing How To 130

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Through data analytics, brands can also track the effectiveness of their PR efforts in real time, allowing them to refine strategies for better results.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Sword and the Script

MARCH 22, 2016

Lucy Siegel of Bridge Global Strategies, a NY-based PR firm, recently published the results of a billing survey given to roughly 24 boutique PR firms with revenues of $3 million or less. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Getting Started: Video Strategy. Who’s been in a meeting when someone declares the need for a viral video. Isn’t that a marketing tactic?

Video 28

Video Travel Viral Resources 28

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100