The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.” Clear results that support the strategy really matter.”

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Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As part of our strategy, we went after market leaders like Dropbox and Hightail. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand.

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Brand Branding How To Storytelling 136

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

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Brand Branding Marketing Fashion 71

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

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Cision

NOVEMBER 19, 2015

The two are completely different; therefore they require different strategies. The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Instead of storytelling… execute by STORYDOING.

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Viral Content Marketing Consumer Storytelling 120

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Sansa Stark: Tweak Your Strategy.

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Strategy Trade Shows Case Study Course 74

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex. It’s all worth it!

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Social Media Media Resources Creativity 88

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. Instead, focus on using ‘trending’ audio.

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Video Social Media Instagram Media 62

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. It is also an almost primitive way of communicating compared to most of today’s PR strategies. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

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Policies Internal International Public Affairs 120

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris Lynch: Yeah, right.

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Media Storytelling Technology Data 202

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative.

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Strategy Marketing Guidelines Creativity 97

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Understanding the nuances of each platform is vital.

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Analytics Digital PR Storytelling Local 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

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Advertising Advertising Data Reputation 131

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Getting Started: Video Strategy. Who’s been in a meeting when someone declares the need for a viral video. Isn’t that a marketing tactic?

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Video Travel Viral Resources 28

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Source: Forbes ).

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Film Marketing YouTube Advertising 48

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

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Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. “Content marketing will revolve more around individuals and storytelling components. And now on with the marketing and PR predictions for 2020.

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Marketing Content Marketing Advertising Advertising 101

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

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Storytelling Examples Infographics Viral 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Healthcare Storytelling Communications Local 78

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. It means getting creative. The challenges of proactivity. They’re shared.

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Social Media Crisis How To Crisis Management 133

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy. Cision Distribution makes it extremely easy to incorporate video into your campaign strategy.

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Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Say yes and show more.

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