Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. The value of PR from a CMO’s perspective. First, let’s look at the value of PR through the eyes of a CMO. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? This report, titled Employee Advocacy 2.0: OK, so that was a leading question.

Employee 79

Employee Software Financial LinkedIn 79

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Business leaders are embracing PR and advocacy to speak out, and not always in the ways they anticipated. Some have become advocates on key social and political issues that actively challenge the administration. A smart PR team will have a plan for social media pushback or even organized social action like protests or boycotts.

Corporate 149

Corporate Policies Privacy Construction 149

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 170

Community Brand Branding Advertising 170

Shift Communications

MAY 26, 2022

But this is no time to get skittish in PR and Communications. Buck the trend : Use PR to turn around negative industry storylines. Create a halo: Now is the time to call on your people through an employee advocacy program. Your employees, customers and stakeholders believed in your vision at some point.

Employee 88

Employee Case Study Corporate Trends 88

The Proactive Report

JUNE 19, 2017

empower employees. Every customer and stakeholder is important, but the power of fans – both economically and in terms of advocacy -makes them more valuable. Fans are very valuable in this part of the sequence because their advocacy reaches potential customers. enthusiastic advocacy from loyal fans.

Digital PR 113

Digital PR Software Strategy Leadership 113

Flack's Revenge

AUGUST 6, 2019

Should CEOs speak out on social, civil and political issues? Fence-sitters might alienate those who want to know the brand’s political and social colors. This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. Should brands take a stand? Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Onclusive

JANUARY 20, 2020

Often, this delivery is via paid digital media or paid social media because they offer a good blend of scale and targeting precision. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Waxing UnLyrical

JUNE 21, 2018

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. The combination of these two developments has resulted in what is know as “authentic advocacy.” Tip #1: Seek Out Employee Evangelists.

Brand 50

Brand Branding How To Employee 50

Communications Conversations

DECEMBER 4, 2019

A couple weeks ago, PRWeek and Cision released their Global PR Report full of data points and nuggets ripe for discussion on blogs like this. The full report is worth a glance, if you work in PR/comms. It’s great to hear 54% of PRs are doing this–but that also means almost half of all PR are NOT doing this!

Report 78

Report Employee Data Fashion 78

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. The days of social posts without paid support are over. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. The post 2022 Social Media Trends Pt. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Ethical Voices

NOVEMBER 21, 2022

Actions Not Words Advocacy or Exploitation? Are managers and employees held equally accountable for ethics violations? Are unethical and repressive entities entitled to PR counsel. Companies are responding appropriately to employee reports… …Unless you are Twitter. Do ethics matter to employees? Disclosure?

Ethics 73

Ethics Sports Employee Privacy 73

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. So, the question shouldn’t be why your PR strategy has to be personal, but rather how you can achieve this. There are three main ways in which employees can act as ambassador and engage with their target audience.

Employee 118

Employee Corporate Tools Government 118

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Does your organization have a social media account? A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. What’s more, today’s public increasingly expects corporate leaders to take a stand on social issues. PR’s Deep Impact: The CCO.

Corporate 213

Corporate Ethics Apparel Journalism 213

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

But in today’s divided social and political culture, is it always a good idea? And according to research by the Global Strategy Group, 56% of Americans now believe corporations should engage in dialogue surrounding controversial social-political issues. Studies show that Americans are 8.1% Make it relevant.

Brand 120

Brand Branding Corporate Study 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. 5 who shaped today’s PR business. Bernays gets top billing as PR’s “father” A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.”

Corporate 178

Corporate Mobile Energy Public Affairs 178

Communications Conversations

JULY 24, 2018

Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media placement with The New York Times. Your employees are ecstatic and proud. You make it available to them in your employee advocacy tool. Employees are excited to share, and they share liberally.

Social Media 68

Social Media Media Employee Newspapers 68

Stephen Waddington

JANUARY 15, 2020

This is a post script to my recent essay on the future of PR. Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Selling is only one outcome of working with influencers.

Government 60

Government Publicity Marketing Advertising 60

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Kivvit has been crunching and reporting data that shows dramatic increases in readership, social media, advertising consumption, and advocacy.

Data 148

Data Public Affairs Crisis Analytics 148

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Looking Ahead: What It Means for Marketers and PR Pros. We also anticipate accelerated rollouts of LinkedIn Elevate (the employee advocacy service) and Social Selling Index.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Stephen Waddington

FEBRUARY 17, 2019

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet. FuturePRoof podcast: Socially Mobile In the latest #FuturePRoof podcast Sarah and I ask whether the Netflix Fyre Festival documentary is a PR disaster. Lessons start on 5 March.

Mobile 79

Mobile Local Tools Community 79

Stephen Waddington

MARCH 24, 2019

He’s a journalist turned PR practitioner who has worked all over world. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. PRstack is a crowdsourced project that I ran for a couple of years that focused solely on PR tools.

Tools 69

Tools Insurance Insurance Handbook 69

Katie Paine's Measurement Blog

JANUARY 27, 2023

Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Too many PR people think that the people in charge of “owned media” are from a different planet or species. Employees are a source of intriguing content. employee, holiday celebration, product news, etc.)

Communications 40

Communications Measurement Employee Course 40