Remove section digital-transformation
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Communicating Corporate Strategy & Vision to Investors

Presspage

When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts. Additionally, the interactive features of a digital newsroom, like comment sections or forums, offer a direct channel for feedback and questions. Want to transform your IR comms?

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Building Positive Relationships in the Oral Care Industry

5W PR

In the glowing sections of the oral care aisles in supermarkets, where rows of tubes and brushes all promise shining smiles, it’s easy to mistake those arrays of products with the ones aiming for a genuine connection. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. You don’t need a PR expert.

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TikTok Trends for Lifestyle Brands to Use

5W PR

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. Users craft engaging videos around the books they read, transforming how books are discussed, reviewed, and recommended.

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Demand Digital Dexterity

PRSay

Staffbase is a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Digital technologies make our lives substantially easier but also lead to employees having expectations about the level of technology their company should provide. Defining digital dexterity.

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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

Moreover, the report suggests the trend will continue: “With customer demands for digital experiences growing, marketing has been placed in a stronger position to deliver strategic direction and growth.”. The full report is freely available without registration: The Transformation of Marketing: Emerging Digital, Social, and Political Trends.

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How The Washington Post Shifted Gears

Cision

Moderated by Cision’s Stacey Miller , the panelists explored how one of the nation’s leading daily newspapers determines which stories to run, what it’s doing to make waves in the digital sphere and how social and the Internet transformed the “typical” work day. For the digital team, the focus isn’t about today, but rather tomorrow.