ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

JANUARY 3, 2023

I’ve added them where I think they might be useful for readers. It struck me as brilliant, and I decided to replicate his experiment with public relations. Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way.

Interviews 98

Interviews Publicity Technology Social Media 98

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. ” Two days later, Haugen testified before a Senate subcommittee, where she made several other stinging revelations: Facebook has ways of determining people’s ages and could be doing much more to identify users younger than 13. .”

Facebook 79

Facebook Social Media Government Employee 79

Cision

APRIL 20, 2015

As an example, I am unusually critical of online statistics, many people aren’t.). Think of any popular website: they all have popular articles and less-than-popular articles, due almost entirely to the ability for a headline to compel readers to click. Write “good” content. Use headline formulas.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Stuart Bruce

FEBRUARY 19, 2015

The Telegraph of course denied all wrong doing, only for evidence to immediately emerge on the Guido Fawkes blog in the form of a memo to Sony that: “the Telegraph are unique in being able to offer a really integrated solution that genuinely works in editorial and paid for activity.” He has since left the paper.”

Ethics 60

Ethics Journalism Banking Media 60

MaccaPR

SEPTEMBER 7, 2017

Sure, your company has developed a social media strategy, but have you developed a signature brand voice online that treats your social media targets as flesh-and-blood people with personalities, needs and wants – rather than just potential revenue? Voice is what we define as your brand’s style, point of view or personality.

Social Media 66

Social Media Brand Branding Media 66

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

AUGUST 25, 2010

When I wasn’t commuting, I worked remotely – much as I do now – so I needed to find ways to connect with my team, which grew rapidly over the years, and keep them motivated… without wasting time. And that led to the article. Cha-cha-change Of course, things have changed a lot in just a few years.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 21, 2010

So of course I checked it out. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It really is a conversation platform.

Facebook 108

Facebook Twitter Blogging Social Media 108

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. B2B companies always have to think a step ahead.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. “It’s

B2B 57

B2B Content Marketing Trends Marketing 57

Doctor Spin

DECEMBER 20, 2023

There’s no shortage of online advice on establishing and maintaining your personal brand. link] Linda Evans suggests a framework where the first letters are not identical: Authentic, Compelling, Relevant, Cohesive, Trustworthy, and Consistent. As a personal brand, you must find a way to break this cycle within your niche.

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

NOVEMBER 5, 2023

Information has many opportunities to spread fast and wide throughout online social networks, but the revolution of algorithms has less to do with speed and breadth than many of us think. Of course, editorial outlets had to transform the immense value of mass attention somehow. Your PR campaign is probably too short.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Waxing UnLyrical

DECEMBER 4, 2010

This isn’t “True Blood.&# ) And before you start looking around for stones to throw at me, of course KACA is a good cause… or, at least, its cause is a good cause, I’m not familiar with the organization itself. If you’re catching up, notice anything different over the past few days? Are you sure?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

Reputation 62

Reputation Employee Crisis Crisis Management 62

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. You don’t have to devote all your resources to one type of promotion. You’ll find the most success with a mixture of strategies. You figure out who your target audience is and where to find them. How do you bring attention to your business?

Publicity 64

Publicity Small Business Advertising Advertising 64

Contently - Strategy

NOVEMBER 7, 2019

Luckily, we live in a world where information can be accessed with a simple click of a button. Those review articles to help you choose the right pair of hiking boots… content. In this article, I’m going to walk you through five steps to creating an effective content strategy: Conceptualize content. Plan a timeline.

Strategy 79

Strategy Education System Writing 79

Presspage

JULY 5, 2017

Goals for PR departments PR departments at larger educational organizations may deal with many different internal departments that call upon their time and resources, while PR teams working for smaller educational organizations may find it difficult to get their message out there. Usually with little budget. How do you go about it?

Education 84

Education Resources Internal International 84

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. The #AskGaryVeeShow.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Buzzstream

MAY 25, 2021

Specifically, we asked: “When it comes to the execution of your idea, which of the following do you find to be the most effective in generating links?”. For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. It can also be described as a transparent age, as a result of increased openness and sharing of information through online means.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. It can also be described as a transparent age, as a result of increased openness and sharing of information through online means.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. It can also be described as a transparent age, as a result of increased openness and sharing of information through online means.

Interviews 40

Interviews Ethics Education LinkedIn 40

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. However, if you get your list wrong, none of that will matter and you will be wasting your time. Today, I’m going to cover the latter.

Google 117

Google Measurement Advertising Advertising 117

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. Jennifer Jacobson knows no fear.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

JANUARY 20, 2011

North Africa has of course been in the news a lot recently as Tunisia struggles to find a way through its political crisis. I am certainly enjoying the blue skies and getting to grips with helping the great team here build their digital unit as well as launch our expansion into North Africa. It is just a facilitator. pts Settings.

Social Media 60

Social Media Media Twitter Measurement 60