5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President. Increase product trial and word of mouth buzz.

Brand 121

Brand Branding Retail Education 121

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. Pitching relevant topics also helps build rapport with media members as they understand that you are doing research in an effort not to waste their time. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Perfect for : Journalists, researchers, strategists, and comms professionals. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.

Consumer 97

Consumer Meeting Mobile Study 97

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Research and strategy. Without research and strategy, a PR pro simply throws spaghetti against the wall to see what sticks. How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Stern + Associates

OCTOBER 3, 2023

Drawing on decades of research, he explains how automation is reshaping work in every sector, including professional and white-collar jobs long considered the special preserve of humans. Nick Bloom , Stanford economist and the mastermind behind WFH Research , delves into this pressing concern in a standout new article for Fortune.

System 62

System Technology Leadership Groups 62

Doctor Spin

APRIL 30, 2023

The researchers found that Model 4: Two-Way Symmetric Model is the best way to practice public relations. This approach, often linked to the early 20th-century work of Ivy Lee, a pioneer in public relations, seeks to foster trust and credibility with key stakeholders. Model 4: Two-Way Symmetrical Model.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 4, 2018

Here are those statistics in the order cited above: 1) CMOs as agents of trust. The C-Suite views the top marketer as a publicly facing agent of trust. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. One of the most effective ways to build trust and credibility is by establishing yourselves as knowledgeable leaders in your space.

Strategy 72

Strategy Education Resources Examples 72

Presspage

AUGUST 22, 2017

Building a relationship based on trust and sharing valuable content your audience is looking for, is the way forward. Relationships are based on trust, adding value to each others lives and establishing a connection with each other. Especially due to the evolution of online PR, offline will play a big role in the future.

Trends 79

Trends Measurement Television Consumer 79

Solo PR Pro

JANUARY 14, 2020

Sometimes you may have to take a leap of faith – trust your instincts and it will usually pay off. Come up with a process for sourcing clients and then trust it. – Veleisa Patton Burrell , Founder and President, Narrative Evolution. Falk , Falk Communications and Research. Go with your gut. 4) Keep learning.

Insurance 110

Insurance Insurance Banking Groups 110

PR Conversations

APRIL 10, 2018

So coming back to the communicator’s role in the 21 st century, the trusted advisor and consultant (someone independent and potentially unattached to the organization) is perhaps what is best fit and we should strive for. Evolution 2.0. It’s almost like Evolution 2.0. She is also part of the organising committee of MediAsia.

Training 80

Training Measurement Technology Engineering 80

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

JUNE 30, 2020

The JOTW survey is a research project I conducted in partnership with Ned Lundquist and Ned’s Job of the Week Newsletter. Legal) — Frank Strong (@Frank_Strong) June 26, 2020 It Depends Who You Ask There’s an old analogy in market research , that if you ask the Pope if you can smoke a cigarette while you pray, he’s going say “no.”

Report 118

Report Publicity Survey B2B 118

PR in High Definition

FEBRUARY 18, 2019

Eames identified that building trust among venue owners and event organisers would be key. The days of buying without doing any background research first are long gone. The evolution of reviews. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Though it’s an evolution and not a revolution, that’s the real change for our industry.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 3, 2023

Marketing can also involve market research, product development, and branding. There’s no mention of trust or credibility, which I think are key points of differentiation. Continued evolution of social media: Social media has already had a major impact on PR, and it is likely that social media will continue to evolve in the future.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 1, 2017

Research demonstrates reporters search for credible and trusted sources – that is hype free content with sound data and well-founded analysis. There was a time in human evolution where the written word didn’t exist. There’s only so much time in the day which means fewer interviews are conducted.

Interviews 60

Interviews B2B Media Report 60

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

NewsWhip

MARCH 31, 2021

Google has great studies, Think with Google, and that sticks out for me is this one where they looked at table salt and they had hundreds of those kinds of queries, people kind of just going down that rabbit hole, researching all these things about salt, and Himalayan salt, and pink salt, and sea salt. Paul: Great, yeah. read more. #13:

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 20, 2022

A few years ago, many PRos were afraid these tools would be ‘taking their jobs away’ and were hesitant to trust the application let alone the ability of an artificially intelligent machine. Online communities are the trusted source for industry news, peer reviews of products and innovations, plus brand advocacy.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Cision

JUNE 1, 2017

It’s not easy to have it all—trust me, I get it. Build trusting relationships and do the best job you can each and every day, while also gaining as much knowledge as you can. KD: I am fortunate to have my former boss, Melinda Morgan Kartsonis, as my trusted mentor. The second piece of advice is to negotiate.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. We’ve reached a critical point in the evolution of the podcast platform and marketers are seeing the value. Better communication = trusted relationships = bigger deals!

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Maxim Behar

APRIL 14, 2024

Does your creative process involve any research phase, and if so, what does it include? In your book "The Global PR Revolution," you discuss the evolution of public relations against the progress of digital technologies. I replied, "Great, then write that in the introduction," and so that’s what happened! It's just an impulse.

Writing 59

Writing Social Media Meeting Interviews 59

Presspage

FEBRUARY 1, 2019

Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. Regular media monitoring and research (including surveys, focus groups, and social media monitoring) are essential to measure emotional appeal which allows you to collect more qualitative PR metrics. Understanding the basics.

Analytics 154

Analytics Google Measurement Data 154

Beyond PR

JUNE 1, 2017

It’s not easy to have it all—trust me, I get it. Build trusting relationships and do the best job you can each and every day, while also gaining as much knowledge as you can. KD: I am fortunate to have my former boss, Melinda Morgan Kartsonis, as my trusted mentor. The second piece of advice is to negotiate.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. In reality, many high-value transactions first require developing a relationship of trust to ensure the progression of the customer journey.

Marketing 65

Marketing System Data Tools 65

Buzzstream

FEBRUARY 3, 2021

Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

APRIL 28, 2021

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. We did a big piece of research, it’s actually a year ago now, on how consumers were feeling around COVID. A few, to be honest. Paul: Fascinating.

Consumer 78

Consumer Measurement Local Data 78

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. With all of that said, however, it does beg the question: Does the evolution of generative AI technology threaten to eventually replace marketers and content creators in the years to come? And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

APRIL 7, 2023

This may involve a combination of personal invitations, referrals from trusted sources, and thorough screening processes to maintain a safe and supportive environment for all participants. By fostering a sense of exclusivity and trust, the group can become a haven for open, honest dialogue and collaborative problem-solving.

Strategy 52

Strategy Groups Resources Wikipedia 52

NewsWhip

MAY 27, 2021

The world has really put its faith in science, and once again, really discovered the importance of research, the importance of medicine , and the implications have encompassed every facet of society. The evolution of TikTok within healthcare has been pretty similar to other social networks. Becky: Yeah, you’re absolutely right.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. First-party data: trade knowledge for trust. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

Then, it was a scientific tool designed to facilitate ease of rapid communication between researchers across the world. However, its history both as a theory and a fledging technology goes back as far as 1960 when the US government researched packet switching as a military application. There are two ways to approach media richness.

Ethics 52

Ethics Communications Print Television 52

Stern + Associates

APRIL 17, 2024

If left unchecked, there is a real risk these technologies could be used to systematically undermine the integrity of elections and erode trust in the democratic process through deepfakes and manipulated media on a massive scale. Powerful new tools allow easy and rapid generation of fake photos, videos and other media that can mislead voters.

Policies 99

Policies Leadership Mobile Employee 99