PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But it pays to make sure the tactics are guided by the right strategy. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels.

Retail 62

Retail Marketing Analytics Social Media 62

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. As part of an effective PR strategy, PR professionals can generate ideas to grow your reach, identify and segment your audience, and target them precisely. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. Now is the time for luxury brands to embrace TikTok and experiment with strategies that resonate with their audience.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A smart PR strategy, backed with solid tactics and professional execution, will maximize the potential for an average product and help chart a long-term success for a great one. Myth: Great PR can overcome a mediocre product or service. A big new product launch typically happens once in a couple of years at best.

B2C 120

B2C Product Launch SEO Storytelling 120

ISEBOX

MARCH 2, 2017

Now, it’s time to develop an actual, concrete strategy. Develop an Editorial Calendar: Just like your other content, you need an editorial calendar for your Twitter strategy. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

APRIL 8, 2015

It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). One PR strategy that gets at those goals revolves around media relations. You have a big product launch coming up. But, this level of native advertising is different. It’s engaging.

Advertising 60

Advertising Advertising Trends Storytelling 60

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

Case Study 130

Case Study Study Writing How To 130

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. One of our clients, JotForm, wrote an article (we didn’t ask them to!) about how they actually tested side-by-side an animated video we produced and a live-action video we didn’t.

Marketing 90

Marketing Video Product Launch YouTube 90

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JUNE 24, 2019

I found that I was able to attend a bunch of sessions, but most of them were related to food products. However, there were two presentations I was able to see of brands going to new heights with their strategy, brand voice, and campaigning. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!).

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

“Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

AUGUST 31, 2020

To illustrate, after planning for a product launch and creating appropriate content, PR marketers can develop GIFs that capture the product launch and the importance of the new product. Show Off new Products and offers. Offer users important guides to using a product. Storytelling.

Product Launch 166

Product Launch Strategy Television Storytelling 166

NewsWhip

JUNE 10, 2021

It comes down to product launches. Ben: So I want to move on a bit and talk about the strategy and tools to detect risk, so you’ve talked about this reputation risk intelligence framework with us before, what does that entail, and how do you go about building something like that? .” Chris: Yes. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Next, we’ll talk a bit about content. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. The ol’ “he who screams the loudest” strategy is just not effective anymore. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. You want to follow the influencer path instead.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

AUGUST 18, 2016

Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40