ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience.

SEO 178

SEO Storytelling Product Launch Measurement 178

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. Why should it Matter? Competition, especially on digital platforms, is more competitive than ever.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. Now is the time for luxury brands to embrace TikTok and experiment with strategies that resonate with their audience.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A smart PR strategy, backed with solid tactics and professional execution, will maximize the potential for an average product and help chart a long-term success for a great one. Myth: Great PR can overcome a mediocre product or service. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Case Study 130

Case Study Study Writing How To 130

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Karen Freberg

JUNE 24, 2019

I have seen many times over the years how certain programs have these opportunities because of their “reputation.” I found that I was able to attend a bunch of sessions, but most of them were related to food products. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!).

Education 64

Education Creativity Pinterest Facebook 64

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

“Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. The ol’ “he who screams the loudest” strategy is just not effective anymore. Click Here.

Reputation 120

Reputation Brand Branding Product Launch 120