PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 141

Product Launch Storytelling Social Media Video 141

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. But there’s another important role that “why” has to play. Photo courtesy of Pexels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Storytelling Measurement 257

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 101

Video Communications Strategy Product Launch 101

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

B2B PR Sense

JANUARY 5, 2018

Product launch. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

PR Fuel

OCTOBER 19, 2021

Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market. Become a Storyteller. Is your company doing something relevant to current affairs?

Writing 52

Writing Product Launch Storytelling Pitching 52

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Develop an Editorial Calendar: Just like your other content, you need an editorial calendar for your Twitter strategy.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

APRIL 8, 2015

It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). You have a big product launch coming up. But, this level of native advertising is different. It’s sophisticated. It’s engaging. Here’s my thinking.

Advertising 60

Advertising Advertising Trends Storytelling 60

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Detail the initial situation, the client's goals, and their aspirations. Here's why.

Case Study 130

Case Study Study Writing How To 130

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. One of our clients, JotForm, wrote an article (we didn’t ask them to!) about how they actually tested side-by-side an animated video we produced and a live-action video we didn’t.

Marketing 90

Marketing Video Product Launch YouTube 90

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JUNE 24, 2019

Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). The past week, I was able to serve in a variety of different capacities as a moderator, chair, speaker, event planner, content creator, storyteller, and much more! It was indeed one of my favorite presentations.

Education 64

Education Creativity Pinterest Facebook 64

NewsWhip

JUNE 10, 2021

It comes down to product launches. 18: The future of storytelling in healthcare communications. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Resources Internal International 354

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

AUGUST 31, 2020

To illustrate, after planning for a product launch and creating appropriate content, PR marketers can develop GIFs that capture the product launch and the importance of the new product. Show Off new Products and offers. Offer users important guides to using a product. Storytelling.

Product Launch 166

Product Launch Strategy Television Storytelling 166

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way.

Measurement 120

Measurement Study Data Agency 120

Konnect Agency

FEBRUARY 26, 2021

This brand strategy agency recommends all campaigns touch on owned, earned and paid components that fall into three buckets: storytelling, content and community. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. Content is everything that touches the consumer. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Don’t forget to create stories for all of your upcoming product launches too! The more you inspire one person, the more likely you’ll be to inspire a much larger audience as well. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120