Cision

AUGUST 19, 2020

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Writing 398

Writing 398

Cision

JANUARY 6, 2021

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.

Writing 360

Writing Media 360

Prowly

FEBRUARY 2, 2024

A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow.

Guidelines 118

Guidelines Blogging Industry Writing 118

Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Capturing interest from followers can also strengthen a brand’s relationships with key press. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise.

Social Media 322

Social Media Data Report Tools 322

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Onclusive

DECEMBER 12, 2019

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Onclusive’s data science team analyzed nearly 17,000 press releases to compile this whitepaper. Best practices for optimizing your press release performance by including multimedia.

Report 243

Report Analysis Social Media Data 243

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The first focused on healthcare/biotech.

Technology 195

Technology Industry Healthcare Social Media 195

Beyond PR

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. While it’s important to stay on top of these trends, some press release best practices are truly evergreen. 1 – Optimize your press release with effective formatting.

Case Study 40

Case Study Study Trends Web 40

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

Conference 368

Conference Pitching Agency Writing 368

Onclusive

SEPTEMBER 7, 2021

First things first: determining the best channels and formats for your audiences. Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. Bland executive quotes are one of my all-time PR pet peeves.

Guidelines 203

Guidelines Data Course Financial 203

Cision

MAY 24, 2017

” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. How can we reconcile this with our intention to treat our release like a story? How do you know what to write in a press release? Write like a reader.

Writing 229

Writing Engineering Study Course 229

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. PR tech mentions Video makers.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

FEBRUARY 2, 2022

This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. To help you get started, here are the pitching best practices we collected over the years from companies big and small: Capture their attention with a great headline. This one speaks for itself. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

ImPRessions - Crenshaw Communications

MARCH 14, 2019

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

SEO 204

SEO Writing Advertising Advertising 204

Prowly

NOVEMBER 3, 2020

The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders. The post How to Create an Online Newsroom – Best Practices appeared first on Prowly Magazine.

How To 129

How To Media Publicity 129

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . Press Release Distribution. PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Check out this recent Instagram ad from Militza Yovanka.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases.

SEO 174

SEO Engineering Google Writing 174

Agility PR Solutions

OCTOBER 18, 2021

Gone are the days when PR only amounted to sending out press releases to media outlets. The post 3 media relations best practices for healthcare PR pros appeared first on Agility PR Solutions. These days it’s a lot more involved, especially in the healthcare industry.

Healthcare 147

Healthcare Media Relations Media Strategy 147

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost.

Company 98

Company Communications Case Study Engineering 98

Agility PR Solutions

JULY 6, 2023

In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over the winds of public opinion.

Crisis Communications 78

Crisis Communications Social Media Crisis Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

You won’t have to wait long to hear them complain about bad practices in the PR industry. It’s well known within PR circles that the best way to kill your chances of getting press is to issue a press release. The problem is the data are updated manually, which means they’re perpetually out of date, at best.

Industry 100

Industry Agency Report Technology 100

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Here are some best practices for managing outside practitioners. As for clients, it’s best that they know of any freelancer’s status, and in most cases full client contact is a plus. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

How To 315

How To Employee Training Interviews 315

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. View Can we press release that? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153

PR Fuel

OCTOBER 11, 2020

Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. But crafting the best press release takes a bit of practice. Press Release Format. There are seven sections in a press release.

Writing 105

Writing Tools Local Company 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JANUARY 4, 2022

You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Don’t quote every VP in your news release. Save $100 with coupon code PRSA21. Happy New Year!

Writing 205

Writing Web Training Content Marketing 205

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

JULY 10, 2019

Bylines are harder than they look; if you want to know the secrets of byline best practices , see this earlier post. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers. PR teams often include strategies that include awards like “Best Places to Work” to validate the company’s efforts to create a positive work environment.

Brand 156

Brand Branding How To Employee 156

PR Fuel

FEBRUARY 4, 2022

One tool that will give you a front foot in the world of earned media is a killer press release. However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press release service provider to court journalists, bloggers, and influencers.

Writing 96

Writing SEO Web Google 96

Reputation Us

SEPTEMBER 24, 2014

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage.

Storytelling 133

Storytelling Media Relations Writing Tools 133

Landis PR

AUGUST 22, 2022

A PR tactic is how the strategic plan is executed, e.g., a press release, media alert, event or social media campaign, just to name a few tactical options… It’s PR best practice to determine the tactics only after you’ve confirmed your strategy. Why issue a press release? Why stage a media event?

Strategy 98

Strategy Product Launch Storytelling Agency 98

PR Fuel

OCTOBER 14, 2022

The Best PR Tips for Your Small Business. The following PR tips and advice are practices you can adopt for your small business to promote your services and gain trust with customers. Learn How to Write a Great Press Release. When you send out a press release to a media outlet, there are a few things you need to remember.

Small Business 88

Small Business Community Local Social Media 88