Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. It is launching a crowdsourced AI #PRstack guide to the public relations market. It’s an unhealthy situation.

Tools 98

Tools Community Energy Print 98

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

PR in High Definition

MARCH 27, 2024

But what exactly does that mean in practical terms? Just as a ship relies on its rudder, captain and team to steer a steady course, organisations depend on their reputation to guide them through the challenges and opportunities that lie ahead. Let’s delve deeper into the analogy.

Reputation 62

Reputation Course Ethics Employee 62

Onclusive

OCTOBER 19, 2021

Senior Director of Global Public Relations, Sophos. Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this?

How To 396

How To Measurement Data Writing 396

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Create a DE&I style guide. Train team members on the DE&I style guide. Seek expert counsel and review.

Education 217

Education Employee Training Community 217

5W PR

FEBRUARY 13, 2024

But like dial-up internet and shoulder pads, those early attempts were more futuristic ideas than practical solutions. However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice. Then came the internet, a game-changer in a box.

Transportation 78

Transportation Radio Mobile Technology 78

PRSay

APRIL 21, 2020

Learn more about the Accreditation in Public Relations process here. Earning my Accreditation in Public Relations (APR) continues to help me do this each day. I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. April is APR Month at PRSA.

Ethics 208

Ethics Study Print Social Media 208

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Communication is a two-way street, and no one can navigate ongoing conversations with the public better than your communications team. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Plan of action for each scenario For each identified public relations crisis situation, chart a specific action plan.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The two organisations have been working on the guide since January. It’s important work.

Ethics 140

Ethics Guidelines Data Education 140

ImPRessions - Crenshaw Communications

JULY 19, 2022

Taking a few minutes to browse these lists is a good practice for identifying story ideas and interview opportunities. Since each receives so many responses (anywhere from 10 to nearly 100, depending on the topic or publication), you might think that submitting for as many as possible will increase your chances of inclusion.

Pitching 304

Pitching Report Data Tools 304

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. Practitioners can advise on communications and business solutions to realign words and deeds.

Study 98

Study Publicity Ethics Measurement 98

Landis PR

APRIL 22, 2024

As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. By setting benchmarks and identifying best practices, the Global ESG Monitor aims to guide companies in enhancing their sustainability practices.

Report 59

Report Comparison Data Corporate 59

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Then, think about what sparks passion and the stories that haven’t been shared to figure out a niche and let it guide the content creation journey.

Media 78

Media YouTube Transportation eBook 78

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion. Langham spotlights the importance of authenticity.

Reputation 153

Reputation Financial Case Study Banking 153

Stephen Waddington

JULY 10, 2019

A new series of guides explores artificial intelligence (AI) in public relations practice. The CIPR has published a Skills Guide about #AIinPR. The primer explores the threats and opportunities for artificial intelligence in public relations. The introductory Skills Guide is by CIPR Fellow Jean Valin.

Ethics 112

Ethics Survey Resources Internal 112

PRSay

APRIL 23, 2020

Learn more about the Accreditation in Public Relations process here. Every few months, I would print out the APR study guide and read a few pages. Then I’d feel overwhelmed and put the study guide away in some forgotten place. They offered advice that helped me improve my APR questionnaire and presentation — and my PR practice.

Print 155

Print Study Course Technology 155

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Onclusive

FEBRUARY 9, 2021

An agency can help your business by bringing in useful connections, leveraging best practices, generating fresh ideas and capturing the ‘bigger picture’—an objective perspective of your brand and your industry, which can be challenging for an in-house team. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

SEPTEMBER 7, 2021

Best practices for using specific content distribution channels. In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

JANUARY 11, 2024

This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. Now’s the chance for you and your team to be part of this historic year and here are some practical tips to enhance your chances of success. Enter now to secure the early bird rate!

Case Study 94

Case Study Nonprofit Guidelines Ethics 94

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Who is your audience? You must always start with your audience.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

NewsWhip

JANUARY 11, 2024

That’s why it’s important to stay on top of public opinion and monitor the conversations that surround your brand. Anything less and public opinion may change. Failure to incorporate this practice into your brand could mean a failure in the public sphere, which will leave you vulnerable to criticism.

Brand 78

Brand Branding Agriculture Ethics 78

PRSay

FEBRUARY 14, 2023

Chapter leaders also invited attendees to sign the PRSA Code of Ethics to reaffirm their commitment to making ethical choices in public relations. “We The quality of the discussions at our Ethics Kickoff showcased the impressive adaptability of PR professionals in today’s changing environments.”

Ethics 158

Ethics Training Social Media Leadership 158

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Were they looking for baking recipes or the nearest bakery?

SEO 84

SEO Mobile Engineering Ethics 84

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

This framework will help guide you in the right direction while writing and will ensure all points are made. This framework will help guide you in the right direction while writing and will ensure all points are made. Research skills are the unsung heroes of good public relations. What worked well? What needs improvement?

Writing 170

Writing Pitching Meeting Communications 170

PRSay

MARCH 16, 2020

While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. This is especially important during a public health concern. The speed and level of misinformation and disinformation circulating in the public arena has reached “infodemic” levels.

Crisis 218

Crisis Communications Publicity Resources 218

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. The Unintentional Search The first step, the Search, is often unintentional.

Journalism 130

Journalism Enterprise Construction Technology 130

5W PR

SEPTEMBER 25, 2023

This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers. Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling?

Storytelling 78

Storytelling Brand Branding Consumer 78

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. During her presentation, De Laurentiis highlighted four key practices that have been crucial to the success of her brand and are shaping the industry as a whole.

Trends 78

Trends Travel Consumer Local 78

Wadds Inc.

MAY 21, 2023

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management. It’s an excellent book that remains a standout text about the contribution of public relations to management. It’s a mix of theory, practice, and case studies.

Communications 52

Communications Case Study Print Study 52

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2019

As in public relations, it all comes down to having a plan. As in public relations, it all comes down to having a plan. Just like in public relations, you should advise them of strategies for avoiding disaster, and make sure they buy into your plan. Know your audience. Identify key stakeholders. This is classic PR tactic.

Crisis Management 356

Crisis Management Crisis Media Training Interviews 356

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Click here to view our contributor guide. . Before You Start on Your Guide.

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How To Guidelines Content Marketing Video 177