ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Brand 156

Brand Branding How To Employee 156

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 158

B2B How To Company Publicity 158

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.

Leadership 105

Leadership SEO Measurement Reputation 105

Agility PR Solutions

JUNE 14, 2023

When PR professionals struggle to engage with audiences in a rapidly evolving digital landscape, it hinders meaningful connections with stakeholders. Traditional communication methods often fail to meet the expectations of tech-savvy audiences who demand instant responses, personalized interactions, and round-the-clock availability.

Meeting 152

Meeting Communications Trends Publicity 152

Agility PR Solutions

APRIL 18, 2022

The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed.

Radio 157

Radio Local Media Media Relations 157

Agility PR Solutions

NOVEMBER 18, 2020

The post Using the power of PR to boost your digital marketing efforts appeared first on Agility PR Solutions. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. One way to do that is to […].

Marketing 172

Marketing Company Publicity 172

Agility PR Solutions

JULY 9, 2020

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. The post Tapping the power of social media groups for PR appeared first on Agility PR Solutions. Cultivating and leveraging these groups can accomplish many things.

Groups 137

Groups Social Media Media Web 137

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 13, 2020

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

Crisis 266

Crisis Employee Industry Communications 266

Agility PR Solutions

JUNE 4, 2023

While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the fore.

Community 78

Community Financial Publicity Brand 78

Agility PR Solutions

APRIL 13, 2023

Read […] The post The power of PR: How it takes your business to the next level appeared first on Agility PR Solutions.

Employee 102

Employee Reputation Strategy Publicity 102

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Agility PR Solutions

JUNE 28, 2023

From ancient storytellers spinning mythical yarns by the campfire to modern-day content creators and marketers spinning irresistible narratives on the vast canvas of […] The post The power of storytelling in content marketing: Why PR pros must embrace it appeared first on Agility PR Solutions.

Storytelling 78

Storytelling Content Marketing Marketing Publicity 78

Agility PR Solutions

OCTOBER 20, 2020

The post The maturing of social media, and other PR power trends appeared first on Agility PR Solutions. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a favorite platform today of Gen Zers and millennials.

Social Media 135

Social Media Trends Media System 135

Agility PR Solutions

OCTOBER 4, 2020

Good PR can provide a lot of benefits, such as enhancing your reputation, boosting your credibility, and has the potential to even drive up organic traffic to your websites and […]. The post Why your website is one of the most powerful PR weapons you have appeared first on Agility PR Solutions.

Reputation 166

Reputation Brand Branding Publicity 166

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. In her recent newsletter (you can sign up here ) she talked about the power of story. We would love to hear how you use the power of story in your work. Read on for the full post.

Healthcare 84

Healthcare Storytelling Study Social Media 84

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […].

Measurement 286

Measurement Data Tools Industry 286

Prohibition

JUNE 26, 2023

One way companies can distinguish themselves is through strategic food and drink PR. As an expert in the field, working with many food and drink brands, including Primula, Cartwright & Butler, Sponge and Fentimans, we can guide you through the importance and benefits of PR tailored specifically to the food and drink industry.

Company 62

Company Radio Social Media Pitching 62

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO.

Ethics 59

Ethics Education Groups Industry 59

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative. This is where blockchain PR agencies excel.

Education 52

Education Community Agency Crisis 52

PReview: A Blog by NewsVoir

SEPTEMBER 6, 2022

The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Tools 91

Tools Technology Corporate Blogging 91

Lauri Pehar Borsh

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […].

Pitching 78

Pitching Brand Branding Publicity 78

Lauri Pehar Borsh

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […].

Pitching 78

Pitching Brand Branding Publicity 78

The Hoyt Organization

NOVEMBER 7, 2022

With more clients looking to build their sales funnels, PR today is no longer press only, and digital is the name of […]. The post PR + Digital: How the power of digital is driving today’s public relations campaigns appeared first on The Hoyt Organization.

Publicity 82

Publicity 82

PR in High Definition

SEPTEMBER 30, 2022

It’s important to use big powerful words so people sit up and take notice, but it requires a careful balance to make an impact. As Monday rolls around, another episode of House of the Dragon is ready for me to watch. I hit play. But oh, the c-word is used again by one of the main characters. It’s really becoming annoying. Breaking it down.

Employee 62

Employee Company Writing Communications 62

Axia PR

MARCH 21, 2023

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency. Tune in to learn more!

Agency 77

Agency Communications Brand Branding 77

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. And PR is one of them.” A lot of that was really hyped, and now it’s been deflated.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

5W PR

AUGUST 23, 2018

You may even be in a PR crisis unlike anything you have ever experienced. You may even be in a PR crisis unlike anything you have ever experienced. Whatever your starting point is, your PR response should feel authentic, connective, and relational. Sure, you might be starting from a place of pain.

Crisis 84

Crisis Course Agency Blogging 84

Prohibition

AUGUST 3, 2023

Are your PR campaigns actually working? With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. Our work is always insight-driven PR, that we link to real business results and impact. But why do you need to be measuring your PR campaigns?

Measurement 62

Measurement Tools Guidelines Social Media 62

Axia PR

JUNE 22, 2021

Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer. Guest: Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

Ethics 114

Ethics Pitching Tools Report 114

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Axia PR

SEPTEMBER 3, 2021

Multiple brands have benefited from PR. PR to the rescue! Public relations has proven to be one of the most compelling ways to attract public attention when launching a brand. However, one of the most remarkable displays of public relations’ importance lies in the Twister story.

Brand 62

Brand Branding Publicity Media 62

Agility PR Solutions

MARCH 19, 2019

Solar power might seem like a niche industry. The post 4 lessons from the PR techniques of the solar power industry appeared first on Agility PR Solutions. The post 4 lessons from the PR techniques of the solar power industry appeared first on Agility PR Solutions.

Industry 60

Industry Energy Company Analysis 60

Agility PR Solutions

APRIL 30, 2024

With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts.

Media 169

Media Media Relations Technology Data 169

Onclusive

JUNE 10, 2015

It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.

Analytics 150

Analytics Interviews Technology Measurement 150

Ronn Torossian

MARCH 12, 2024

In today’s hyper-connected world, PR is no longer just about press releases and media events. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Tools Brand 195