Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

Report 106

Report Publicity Marketing Pitching 106

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Follow the system above.

Publicity 130

Publicity Pitching System Small Business 130

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

PR for Anyone

FEBRUARY 21, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. There are media groups, PR groups.

Publicity 130

Publicity YouTube Video Groups 130

5W PR

MAY 30, 2024

Tech bloggers, YouTubers, and social media celebrities with a dedicated follower base in the industry. Next, it’s time to compile a media list. Research relevant publications, websites, and social media accounts to identify the right people. The target audience can be categorized into several groups.

Technology 78

Technology Product Launch Construction YouTube 78

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Create a video that starts a conversation. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Communications Conversations

MARCH 24, 2017

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment. The world of brand-generated content. So again–two worlds. Miles apart.

YouTube 68

YouTube Video Television Meeting 68

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media.

How To 130

How To Pitching Film Video 130

PR for Anyone

OCTOBER 14, 2021

Here’s a short video I did on this topic: So think about adding media and interviews into your lead generation process and see if it doesn’t help you get more leads and close more sales. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Also, kids are taking the internet by storm with their YouTube channels and toys. What social media platforms do you find most useful for pitches? The Cision Media Research Team maintains a database of more than 1.6

Pitching 120

Pitching Instagram Viral YouTube 120

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? What YouTube channels do they subscribe to? 888 243 3470 The post 5 Smart PR & Marketing Trends for 2024 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

OCTOBER 21, 2020

You can create websites, blogs, and social media accounts. Start with your own blog and social media profiles. You can take a snippet of an audio file and make it into a social media post with a graphic. Then use social advertising to drive the right audience to this content and build up your following.

Leadership 162

Leadership Pitching Social Media YouTube 162

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! PR Myth #1 – Hiring a PR Firm will make you famous.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

MARCH 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. PR FOR ANYONE.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130

YouTube Video Industry How To 130

Sword and the Script

MARCH 5, 2024

The plugins can be used to help PR pros customize their pitches to a specific contact. Meltwater signs Microsoft for monitoring Meltwater announced it signed Microsoft as a customer for social media monitoring. Separately, the company said it added YouTube to the sources it monitors. Here’s a screenshot.

Software 132

Software B2B Pitching Data 132

Stephen Waddington

JUNE 3, 2021

You can catchup with the replay on YouTube. It is an innovative means of internal engagement that often spills out onto social media. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

PR for Anyone

JULY 9, 2020

You can repurpose your content by taking what you’ve written and turning on your camera and start a video podcast or YouTube program or do a recording talking about the content. You’ll grow your search engine optimization organically and it will allow both potential clients/customers and the media to both find you and, see you as an expert.

YouTube 130

YouTube Video Engineering Pitching 130

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. You got the YES!

Interviews 130

Interviews How To Media Television 130

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Social Awareness. Here are four PR trends to consider for 2021: 1. Short-Form Videos. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Media are naturally skeptical of commercial claims — and for good reason. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Take advantage of social media. . Show the receipts.

Brand 136

Brand Branding How To Storytelling 136

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Watch the entire panel discussion recording on YouTube ]. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

OnePitch

JUNE 28, 2022

During the episode, Chris shares about what Morning Consult is, his process for finding unique stories to write, how you should structure pitches to send his way, and more. Pretend to be someone else on social media. Pretend to be someone else on social media. Do many, or all, or none of pitches convert to stories?

Survey 74

Survey Pitching Technology Writing 74

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Encourage social sharing.

Pitching 185

Pitching Survey Video Examples 185

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104