Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 53

Pitching Media Media Relations Writing 53

Prohibition

JANUARY 20, 2023

Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. The most obvious example is the move toward the Metaverse and expanding virtual reality technology, with Meta looking into Haptic gloves to bring real touch into the social media world.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Email is best, as I’m not currently covering urgent/breaking news for any of my outlets. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Critical Mention

OCTOBER 14, 2018

If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Follow the organization for exciting company updates, networking events and worldwide industry news. GOLINglobal. Weber Shandwick. WeberShandwick. Until next time!

Agency 72

Agency Twitter Conference Financial 72

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Press releases…but not for the press.

Communications 120

Communications Crisis Internal International 120

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. But for the purposes of my latest book, When In Doubt, Make Applesauce! , In recognition of that, I contend in my latest book that we should advance ourselves to this masterful level. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. The latest installment we published is at [link].

Meeting 57

Meeting Automotive Mobile Transportation 57

Flack's Revenge

AUGUST 23, 2016

A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. Apple is the stylish design-driven leader in consumer tech. Bob Dylan is lots of words and vaguely political stuff.

Brand 120

Brand Branding Technology Big Data 120

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush has something comparable it calls an authority score. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Clients & Brands.

Media 75

Media Consumer Analytics Data 75

Burrelles Fresh Ideas

JUNE 6, 2023

  Artificial Intelligence (AI) has been all over the news lately. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. Consumer Technology. So what kind of news would they want? To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

Beyond PR

APRIL 25, 2016

This week’s highlights include a new deputy managing editor for Yahoo! Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala. Check out the latest issue of PR Newswire Media Moves on our Knowledge Center and follow @PRNMedia for daily updates.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. For marketers with a strong international presence, this is good news. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing.

Mobile 60

Mobile Facebook YouTube Video 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. One of the latest developments emerging through video production is viewers becoming participants.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement.

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Now, brands can share their news directly with their audience, using social platforms as their stage. Negative reviews, comments, or news can spread across the internet in minutes.

Social Media 92

Social Media Marketing Media Storytelling 92

Bad Pitch Blog

MAY 26, 2009

T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize)

Pitching 40

Pitching Viral Mobile Video 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. TheSkimm : When it comes to the news, there is so much that we need to know on a daily basis. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Incorporating press release links within your content can enhance your online visibility and reach a broader audience, increasing the chances of media coverage and further distribution.

Engineering 99

Engineering Writing Mobile SEO 99

Presspage

AUGUST 15, 2017

Staying on top of the latest trends is one part of the equation. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy. thought leadership.

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. And even if, in the dream scenario, you could discover a journalist’s email on their author page every time, this is not ideal for PRs who mass-send releases and need to pull in media lists. Prospecting. Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

JULY 30, 2019

Over the following weeks, the account released four more pictures of the egg. Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. to “my bed on my feet!”. Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120