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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

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Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Bianchi Biz Blog

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

Meeting 104
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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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The Importance of Storytelling in PR

Prohibition

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation. Establish your brand voice through PR.

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Meeting Marc C. Whitt

Wadds Inc.

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98
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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

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