Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

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Meeting Automotive Transportation Newspapers 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives play an important role in keeping teams organized, tracking activity status, recapping outcomes of meetings, tracking coverage and monitoring social conversations of clients and competitors and the industry. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

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B2B Policies Case Study Enterprise 203

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

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Meeting Radio Sports Telecommunications 131

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. I also write for Liquor.com. How do you prefer to receive pitches? To my work email only.

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Pitching Travel Trends Print 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

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Pitching Print Measurement Report 95

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I try not to schedule any calls or meetings after 3 p.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

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Meeting Writing Pitching Case Study 98

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

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Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. Any pet peeves with PR people?

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Engineering Automotive Agriculture Media 78

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

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Software Tools Print Technology 156

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

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Automotive Journalism Interviews Engineering 86

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

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Pitching Training Media Relations Newspapers 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

This often involves a constellation of strategies used in conjunction with one another to develop a nuanced profile of who your customer is, what they want, what they need, and how the current market meets or doesn’t meet those goals and expectations. We tailor subscriptions to each of our client’s specific objectives and requirements.

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Strategy Ethics Social Media Data 96

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

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Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

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Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. If there’s nothing there, so much the better, but a good reporter will find it if there is.

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Agency Meeting Print Course 136

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Client: Blink.

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Print Media Travel Wireless 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Make them care. Regional Foundation.

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Storytelling Media Nonprofit Government 163

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch. More internal comms. Design skills required.

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Communications Crisis Internal International 124

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

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Survey Industry Leadership Study 96

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read?

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Newspapers Journalism Pitching Report 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

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Advertising Advertising Ethics Conference 52

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

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Software Pitching Ethics Privacy 123

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

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Travel Agriculture Tourism Internal 120

Shift Communications

MARCH 1, 2016

Reporters will source and interview for the first half of the day and write for the second. So, a junior PR professional’s day would roughly be e-mail and reading for the first hour, pitch until lunch, writing/admin after lunch. If that framework doesn’t work (maybe you have a lot of early morning meetings) find one that does.

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How To Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. We offer two strategies that seem to work better in producing solid ideas.

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Airlines Exercises Fashion Print 120

Mora Communications

MAY 7, 2015

First and foremost, remember to meet the media’s needs. Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching. Know what the writer, editor or producer you’re pitching generally covers. Know his or her tone and what interests them.

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Social Media Newspapers Media Pitching 49

Bad Pitch Blog

APRIL 2, 2009

Try having an intra-office meeting via a conference line. Remember the objective of the meeting. If you are not sure what you want to say, start an outline or start writing and then organize your thoughts after you’ve committed everything to paper. They want the meeting/presentation to go well—it makes their day better.

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Conference Pitching Meeting Print 40

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

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Meeting Media Chemicals Radio 87

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Consider hosting quarterly cross-team meetings to highlight major projects and initiatives, and better align teams on an ongoing basis. This is no small challenge.

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Marketing Resources Technology Internal 87

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. A variety of different ways. Image: Courtesy Jamie R.

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Writing Interviews Industry Pitching 94

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Salespeople go into meetings carrying the weight of their entire organisation on their backs. These lists are highly relevant for classic business press pitches; new clients, new hires, new awards, new testimonials, new milestones, new contracts, innovations, new launches etc.

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How To Hotels Survey Employee 52

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

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Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

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Blogging How To Print Facebook 68

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

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Meeting Automotive Engineering Media 65

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

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