Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Neglecting to measure the success of storytelling campaigns is also a common pitfall. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform.

Healthcare 64

Healthcare Storytelling Marketing Social Media 64

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Need to pump up your content amplification even more?

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. My B2B clients are more open to sponsored content. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals. emphasis mine ].

Government 140

Government Survey Ethics Media 140

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Use marketing ROI (mROI) numbers to determine where to invest more money in content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program. 3) Measuring an influencer marketing program. Also see: Influence or Popularity?

Strategy 77

Strategy Marketing Measurement B2B 77

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. Just because I have put out one piece of content, that is not a conversation.”

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Read more: Is Video Worth the Cost in B2B Marketing?

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JULY 16, 2016

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Marketing Budget Predictability.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. Proving the value of PR.

Survey 177

Survey Marketing B2B Study 177

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

OCTOBER 15, 2019

Media should be part of it – because reporters do pay attention to what their peers and competitors are writing – but this also a good way to build on the third-party credibility that comes with earned media and target bloggers and customers. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 78

B2B Facebook Advertising Advertising 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Watch her on-demand webinar today!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 25, 2017

12 Ways to Leverage Your Existing Investment in B2B Webinars. PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions. Good marketing leaders that understand content marketing will disseminate the responsibility and make it a team priority.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Let’s review how Maren Schmidt plans and organizes content creation. Write first draft.

Strategy 106

Strategy Education System Writing 106

Cision

APRIL 16, 2015

Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. HubSpot's annual State of Marketing Trends report is an excellent example of a whitepaper aimed at helping marketers prioritize their strategies and outperform their goals.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Resources and Templates for Marketing Acceleration. Marketing is always changing to meet consumer demands. Sometimes, we just need a little inspiration to prove measurable success.

Resources 40

Resources Marketing Pinterest eBook 40