ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. If you’re doing paid media, it’s about growing your reach.”

SEO 131

SEO Measurement Television Google 131

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Adjust those strategies based on data insights. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. There could be a host of other strategies that don’t tie to sales. As the PR program earns placements, SHIFT measures which have the most significant impact on sales, assisted sales, website visits, or other metrics.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR One example?

Trends 333

Trends Industry Government Data 333

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. Clear goals will help define the PR strategy your agency will adopt. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Cision

MAY 9, 2015

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, what, when, where and why. And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI. But where to begin?

Measurement 120

Measurement Storytelling Google Conference 120

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

JANUARY 3, 2024

Storytelling The power of storytelling can’t be overstated in this context. Whether through written or visual means, storytelling adds a human touch to communication, making it relatable and memorable. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Here are a few helpful starting points: Storytelling is Important.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Additionally, the ability to share multimedia content can enhance storytelling and campaign visibility.

B2B 170

B2B How To Instagram Reddit 170

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Sansa Stark: Tweak Your Strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. Use Power of Voice to understand impact.

Conference 225

Conference Storytelling Data Measurement 225

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Confab, The Content Strategy Conference. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. There are many other aspects to an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Confab, The Content Strategy Conference. Hashtag: #PRSAICON. Dates: April 23-26, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256