Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” The award is the highest honor given to a member of the PRSA Southeastern Wisconsin chapter.

Banking 96

Banking Film Transportation Financial 96

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation.

Automotive 96

Automotive Study Report Transportation 96

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Do your employees touch private data? . –John.

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Can you hear the Down Under lyrics being rewritten? “He

Transportation 71

Transportation Twitter Advertising Advertising 71

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

MARCH 13, 2024

Target specific keywords you believe your ideal traveler will be searching, craft meta descriptions that entice clicks, and build backlinks from reputable travel websites. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

MAY 8, 2023

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation.

Consumer 88

Consumer Communications How To Transportation 88

PR Conversations

OCTOBER 29, 2015

linking into green transport issues to get people off the roads. The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services. sparking a bit of controversy with campaign themes.

Publicity 40

Publicity Local Training Education 40

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

NOVEMBER 10, 2017

billion people use Messenger so inevitably the market got hot. What is new is the resource that Facebook is investing in the market. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. More than 1.3 Push out messages in realtime.

Tools 79

Tools Publicity Software Transportation 79

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach 19: Building a framework for reputation management. But the technology is relatively there. read more. #19:

Data 78

Data Media Analytics Energy 78

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

JULY 10, 2017

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. It’s fuelled by developing markets, notably India.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Mark My Words

DECEMBER 1, 2017

This is the ultimate disruption and brand owners and marketers should take note. The ultimate heritage brand has understood the need for marketing agility. If ever you needed evidence that “disruption” is a thing and not just a marketing cliché; enter Meghan. Reputations are lost in a tweeted heartbeat.

Fashion 60

Fashion Transportation Comparison Interviews 60