Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Burrelles Fresh Ideas

MAY 14, 2024

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. They can also be beneficial for podcasts or radio shows to boost SEO. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. It can also be seen as word-of-mouth marketing or free advertising. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. .

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Twitter - instant sharing on what’s trending and relevant. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. Moreover, it should be as compelling as possible.

Radio 105

Radio Local Writing Newspapers 105

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Amy Jo Martin.

Communications 158

Communications Radio Sports Social Media 158

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. Barry Moltz on Twitter. Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

Viral 70

Viral Radio Media Sports 70

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

Social Media 120

Social Media Marketing Pinterest Media 120

Critical Mention

APRIL 24, 2020

An Instagram post size is typically different from a Twitter post size. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. White Space is Visual Gold. Leave white space in your content. SCHEDULE A DEMO.

Infographics 103

Infographics Radio Instagram Sports 103

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JUNE 4, 2019

1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Gartner says about one-third of the CMO budget goes to marketing technology.

Software 103

Software Reddit Marketing Survey 103

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Critical Mention

DECEMBER 6, 2019

While there are many opinions about email marketing, there are several key characteristics that most 2020 emails should have: Responsive email templates: Confirm your emails are set for optimal interaction across screens of all sizes. Personalize Your Marketing Efforts. Priscilla is the marketing coordinator for Critical Mention.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Priscilla is the marketing coordinator for Critical Mention.

Radio 101

Radio Media Television Social Media 101

Critical Mention

FEBRUARY 18, 2021

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Critical Mention

NOVEMBER 5, 2019

PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

Media 104

Media Radio Local Tools 104

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train.

Video 95

Video SEO Engineering Radio 95

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

JUNE 26, 2020

It’s easy to get caught up in the moment and write an immediate response, especially on social media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Think Before Reacting. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

MARCH 16, 2020

followers on Twitter and 4.3 million twitter followers are active and constantly engaging with her posts, which makes her a valuable influencer. million Twitter followers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Delevingne’s 9.9 Oliver has 7.7

Brand 87

Brand Branding Instagram YouTube 87

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. It opens the door to content inspiration and new marketing strategies. Sentiment analysis is an invaluable tool for PR and marketing pros. Lack of Sentiment Analysis for Earned Media.

Media 80

Media Analysis Radio Sports 80