ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. To go the distance and make the investment worthwhile, the overall PR strategy should rest on research that helps define the value proposition and confirms the customer and media targets.

Strategy 265

Strategy How To Resources Employee 265

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? What made it difficult?

Ethics 77

Ethics How To Training Employee 77

Mindful Marketing

JUNE 27, 2020

When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time. By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines.

Real Estate 111

Real Estate Community Employee Education 111

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. A well-designed PR campaign can play a role here.

Brand 160

Brand Branding Film Internal 160

Remote PR Jobs

SEPTEMBER 25, 2023

It signals an ongoing relationship and continued confidence. Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat. Who are the investors? Which investor led the round? What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Business also scored well among those who know it best: their employees. This data reflects an international sentiment felt around the world. Similarly, 72% of U.S.

Government 136

Government Survey Ethics Media 136

Sword and the Script

JANUARY 3, 2023

Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 187

Company Employee Internal International 187

Shift Communications

NOVEMBER 30, 2021

Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. It’s how to lay the narrative groundwork with future customers, clients, influencers and potential funders while deepening the relationship with current ones. Understand internal application.

Brand 97

Brand Branding Internal International 97

PRSay

SEPTEMBER 9, 2019

I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General. We were a top-performing hospital.

Ethics 150

Ethics Public Affairs Government System 150

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

AUGUST 19, 2019

The relationship between graduate and employer is very different. Personal relationships, privacy, social life, and timekeeping are all potential flash points. It’s a tough change to make but every review makes your work better. The only way to become a better developer is to deconstruct apps and websites and build more.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Establish KPIs and making them accessible to everyone.

Marketing 167

Marketing Employee Content Marketing Training 167

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Risks should be seen as opportunities to build skills that will inform and improve existing abilities. Pursue victory.

Financial 141

Financial Employee Leadership Training 141

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Today, statistically valid surveys like his are still used to create news and build credibility. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Lee urged Rockefeller to visit aggrieved coal miners and make a public event out of the outreach. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Immigration and Customs Enforcement deport migrants and manage the care of those in custody. Proposed spending cuts for food, medical care and supervision reportedly caused even career ICE workers to be “uncomfortable.” McKinsey looked defensive or even misleading in characterizing its relationship with ICE.

Real Estate 156

Real Estate Reputation System Sports 156

Solo PR Pro

DECEMBER 14, 2021

After making the leap to PR , Bob spent about five years learning the ins and outs of the industry at several agencies before he felt ready to take things to the next level and start his own firm. Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’

Meeting 100

Meeting Journalism Interviews Employee 100

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. 1) What is the Auto Care Association and what do you do for the organization? 1) What is the Auto Care Association and what do you do for the organization? SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

SEPTEMBER 5, 2021

Making decisions on behalf of our clients, we become part of the brand management team. In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place.

Meeting 98

Meeting Advertising Advertising Agency 98

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 2, 2021

But they should be on the lookout because there are several smaller, or newer vendors making such investments and rolling out new products with interesting applications of AI for PR. However, they are a sizable company with 1,000 or so employees. And that brings us to this month’s PR Tech Sum. click image for higher resolution).

Software 120

Software Technology Advertising Advertising 120

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. This message of hope and inclusion creates a perfect dovetail for both internal and external communicators.

Strategy 40

Strategy Employee Resources Financial 40

Bianchi Biz Blog

MARCH 18, 2021

This is what makes a materiality assessment so important in ESG reporting. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. But how do you make all this information available to your stakeholders? You’ve got the data?

Report 79

Report Company Data System 79

The Resolution Blog

JULY 9, 2018

Or even just making people feel good about who they work for? These are the people who care the most. You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. It’s time to start thinking how to amplify your coverage.

Retail 168

Retail Internal International Twitter 168

PR in High Definition

MAY 26, 2021

With so much innovation coming from today’s tech firms, the number of major announcements they’re making on a regular basis has skyrocketed. This was a bold, confrontational announcement that explained a number of changes in the company, some of which have proven unpopular externally and may be disliked internally too. In a word – yes.

Communications 62

Communications Employee Reputation Construction 62

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. Here are some tips for making sure you produce winning award entries: Encompass buyer testimonials – Clients are the best advocates. This is very important!

Case Study 66

Case Study Conference Advertising Advertising 66

Prohibition

DECEMBER 17, 2021

A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. What is a crisis? Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. Internal communication, in particular, has gotten easier with the digital revolution. The need to build and maintain relationships.

Government 89

Government Publicity Public Affairs Agency 89

Communications Conversations

JANUARY 14, 2015

At McGladrey and Fairview, I spent more time than I care to admit in meetings. And, they were a big part of how we nurtured relationships with internal clients. Knowing how to not lose your cool, and get what you want from your internal partners. Know how to build trust–and relationships.

Corporate 60

Corporate Writing Communications Internal 60

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

PR 20/20

MARCH 26, 2020

One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

The Hoffman Agency

JUNE 15, 2021

Openness is vital to the success of any interpersonal relationship, whether it’s in the home or workplace. Open communication allows individuals to build deeper emotional connections and feel a stronger sense of interconnectivity. Openness is about making sure no one’s left out of the discussion.

Agency 36

Agency Creativity Internal International 36

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. I set expectations up front and make sure to have everything they need so they aren’t hunting for it – and being as responsive as I can when a query comes through.

Media Relations 68

Media Relations Media Insurance Insurance 68