ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention.

Writing 130

Writing Comparison Product Launch Leadership 130

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. The second way (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria you enter. If you are willing to invest other resources, here are some other tools that make life even easier.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, what about NBA teams giving fans a chance to play one-on-one against their favorite local player at the NBA Finals?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prohibition

NOVEMBER 10, 2021

Today, 60% of businesses use video as a tool, with 36% using it on a weekly basis and 94% planning to continue to do so. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand. Drop us a line at hello@prohibitionpr.co.uk.

Video 62

Video Sports Film Employee 62

Bianchi Biz Blog

OCTOBER 28, 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location.

Conference 65

Conference Travel Video Report 65

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Does your content appeal to a national, state or local audience? Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately. PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. If you need any advice on tools for dental care, we should chat. And it’s true! The benefits are endless.

Corporate 0

Corporate Agency System Meeting 0

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. A reliable sales tool. Leadership positioning.

Publicity 334

Publicity Advertising Advertising Leadership 334

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

JUNE 11, 2016

The last 10 or 15 years have brought a vast array of tools for publishing blogs. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60