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Small Business Public Relations

5W PR

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. When creating its PR calendar, a company can start by having a creative brainstorming session, and pitch ideas that can be sent to media outlets for press coverage.

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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

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6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. Be an expert.

B2B 147
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159
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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 190
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8 Inspiring Promotional Videos that will Blow your Mind

Prohibition

Today, 60% of businesses use video as a tool, with 36% using it on a weekly basis and 94% planning to continue to do so. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand. Drop us a line at hello@prohibitionpr.co.uk.

Video 62