5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.

Trends 120

Trends Communications Big Data B2C 120

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Prohibition

AUGUST 29, 2023

This can include collaborations with local farms, beverage companies, or dessert makers. So, if you’re looking to launch new products or menu items, contact us today for our food and product launch PR services. By leveraging each other’s customer bases, you can increase exposure and reach new audiences.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation.

Travel 52

Travel Hotels Product Launch Local 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62

Retail Marketing Measurement Product Launch 62

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. At Victorious PR, we are proud in saying we are an elite agency that supports entrepreneurs and businesses to gain industry-specific media, local press, leading publications, and podcasts to help you become an authority within your niche.

Company 52

Company Real Estate Strategy Publicity 52

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event.

Nonprofit 92

Nonprofit Local Writing Examples 92

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She’s looking at auditions for local choral groups and trying her hand at some fiction writing. Shirley is not wasting any opportunity to connect with her passions.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else?

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, what about NBA teams giving fans a chance to play one-on-one against their favorite local player at the NBA Finals?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. (Uber CEO Travis Kalanick’s problems extend beyond his media demeanor, but it’s part of the overall problem.)

Airlines 136

Airlines Reputation Product Launch Crisis 136

Prohibition

NOVEMBER 10, 2021

The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.

Video 62

Video Sports Film Employee 62

Shift Communications

AUGUST 25, 2016

With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. Alan Marcus.

Product Launch 60

Product Launch Agency Software Financial 60

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Or reach out to local or national influencers to help boost campaign visibility? Execute And Adjust Campaign Messaging On-the-Fly. Smarter Outreach. Does your company distribute press releases on prominent events?

Company 73

Company Media Crisis Insurance 73

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. If you’re looking to increase foot traffic at a local retailer, influencers can activate their audiences to go in-store and purchase using digital coupons.

Consumer 52

Consumer Marketing Social Media Instagram 52

Buzzstream

MARCH 26, 2020

Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Does your content appeal to a national, state or local audience? Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.

Corporate 0

Corporate Agency System Meeting 0

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers. Hoffman Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 185

Marketing Content Marketing Data Social Media 185

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Global vs local. Local PR agencies, on the other hand, have a deep understanding of the local market, culture, and consumer behaviour. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. However, PR people can play a leading role in the process and give voice to the cause.

Interviews 40

Interviews Enterprise Corporate Internal 40

Business Wire

OCTOBER 30, 2017

Holiday food stories: Holiday recipes Special menus at restaurants Holiday cocktail recipes Seasonal product offerings Holiday cooking classes by local chefs Holiday travel stories: Last-minute holiday trip packages Tips and tricks on travel with young children or pets Ideas on celebrating the holidays away from home Late December ideas: Economic predictions (..)

Infographics 154

Infographics Travel Product Launch Video 154