Local Media Training Pitching Report 
PRSay
FEBRUARY 28, 2023
Having worked both sides of the desk has given me a better understanding of what reporters want and need. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.
PRSay
APRIL 24, 2020
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.
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PR for Anyone
AUGUST 11, 2021
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. Put that in your email.
Onclusive
NOVEMBER 8, 2023
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.
PR for Anyone
SEPTEMBER 21, 2021
How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been.
PRSay
JULY 30, 2018
I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. She encouraged me to take on national pitching as a short-term project.
ImPRessions - Crenshaw Communications
JULY 13, 2022
Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile.
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