Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

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Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire services will do enterprise reporting, but they are primarily reactive.

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Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. Some stories may be particularly suited for a new delivery format. Serious journalism from unexpected sources.

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Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? You can follow Cristina on social media here: Twitter.

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Meeting Automotive Transportation Newspapers 60

PR Fuel

JANUARY 17, 2022

For instance, if your target audience matches Twitter user demographics, ensure the outlet you use offers PR publication to location- and industry-specific Twitter handles. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

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Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

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Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

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Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2016

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

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Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries. PowerMotionTech.

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Meeting Media Engineering Journalism 74

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Consider the importance and impact of the news you’re sharing.

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PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Quantity, quality and Google Analytics.

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Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use.

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Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. Start your own business and pitch for work. Work out what that is - the value that you will bring - and pitch it! Seriously. Katy Howell.

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Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses.

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Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Here’s how to make this happen: Utilize Social Media.

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Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront.

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PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. First, all PR starts local. Second, only pitch good stories.

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Bad Pitch Blog

MAY 20, 2010

Or at least, her Twitter avatar leads us to believe that’s the case. We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?)

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Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

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Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Regularly assess whether they and the publication are still covering the topics you’re pitching them on. You just have to start with print,” she said.

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Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. C: Local and national media. Here are some key lessons: 1.

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MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. That kind of PR pitching reveals a shot-gun approach. Those PR people who worked in radio, TV, print – they get it. really care about - the monthly.

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Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

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Bad Pitch Blog

FEBRUARY 20, 2009

Today’s TV, radio, and print news is already 24/7. Therefore, if you see something in the morning that you can make an opportunistic yet crucial comment about, pitch yourself as the expert to every TV station around. twitter @laermer. Anderson Cooper media news cycle print media web coverage wire services'

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Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Twitter is one of the most popular social media platforms among event-goers. However, that doesn’t mean you should underestimate the power of other channels.

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PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues.

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MaccaPR

FEBRUARY 25, 2015

Did you think that news-breaking rivals such as Twitter, BuzzFeed, Bring Me The News, MinnPost , Mpls/St. We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. I remember when Chen May Yee pitched that story to me.

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Bad Pitch Blog

FEBRUARY 10, 2009

Unfortunately, the great unwashed aren’t typically profiled in their local Business section, and aren’t flipping those pages and most people get their dose of news, fastidiously-checked headlines, and gobs of entertainment online. So, let us pitch! Twitter @laermer for news about the Full Frontal PR Kindle edition, cheap and gorgeous!

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Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

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Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. Maybe you love your current job, but you’re trying to grow your company’s Twitter following.

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