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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 163
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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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7 Reasons your competitor was included in a story…but you weren’t

Sword and the Script

Consider starting with trade and local or regional media while you ramp things up with your business. The big placements you land are often the result of months or even years of effort building your reputation and media relationships. But top media outlets may opt for more seasoned companies to feature.

Pitching 127
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. This helps build a positive reputation for your organization in the eyes of the media, making them more likely to cover your stories in the future.

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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media. Making informed choices about which media outlets to engage with can significantly impact a company’s reputation and success in the market.

Print 104
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Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Big Tech’s reputation has taken a beating lately. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. Rather than face months or years of protests from locals, it simply bowed out. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165