Burrelles Fresh Ideas

APRIL 2, 2024

(And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Engineering Meeting Media 84

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We wanted to tackle the issue of having to do double work in different local teams.

System 78

System Software Technology Privacy 78

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 116

Journalism Automotive Interviews Writing 116

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 96

Meeting Transportation Media Sports 96

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 89

Agency Energy Crisis Management Industry 89

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? I like exclusives.

Automotive 76

Automotive Meeting Report Real Estate 76

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. We like to hike, play board games, visit our local breweries.

Meeting 75

Meeting Media Engineering Journalism 75

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider.

Transportation 96

Transportation Meeting Automotive Report 96

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. What’s the secret? Start right now to create and maintain them.

How To 100

How To Media Case Study Resources 100

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 94

Automotive Meeting Report Journalism 94

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Technology companies. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Nonprofit organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. It’s thriving, says Adobe.

Marketing 114

Marketing Pitching Survey Study 114

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. What advice do you have for PR people that want to pitch you?

Automotive 87

Automotive Meeting Media Pitching 87

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What advice do you have for PR people who want to pitch you?

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 79

Engineering Automotive Agriculture Media 79

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

JANUARY 23, 2023

EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story. What advice do you have for PR people that want to pitch you? Have a good angle.

Meeting 79

Meeting Report Chemicals Media 79

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. Who are some of your clients?

Local 94

Local Course Community Interviews 94

The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic.

Pitching 28

Pitching Media Local Writing 28

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

JUNE 21, 2022

What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. There’s plenty of relevant material vying for my attention, so I’m likely not to respond to pitches that are not related to the industry I cover.

Meeting 87

Meeting Media Chemicals Radio 87

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 88

Video Publicity Marketing Analytics 88

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 79

Meeting Automotive Media Technology 79

Burrelles Fresh Ideas

MAY 23, 2023

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40