PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

Reputation 161

Reputation Corporate Report Employee 161

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Engage in Damage Control.

Reputation 78

Reputation Real Estate Internal International 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

Study 98

Study Publicity Ethics Measurement 98

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior. What is PR Attribution ? Publication reach and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” . The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Companies have both ‘character’ reputations (‘do I like you?’) Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 154

Employee Crisis Reputation Creativity 154

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. The Strategy. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

Reputation 78

Reputation Financial Banking Employee 78

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? As the study details, the stakes have risen: “Companies must decide whether to speak out on hot-button social issues at a time of intense polarization, with stakeholder views on all sides of the spectrum and social media fueling extreme divisions.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? As the study details, the stakes have risen: “Companies must decide whether to speak out on hot-button social issues at a time of intense polarization, with stakeholder views on all sides of the spectrum and social media fueling extreme divisions.

Reputation 78

Reputation Crisis Management Employee Government 78

Wadds Inc.

MAY 19, 2024

My doctoral study at Leeds Business School is focused on whether this elevated role can be sustained and consolidated. Bowen originally observed this dynamic in a 2009 study. I described this shift in a paper for the Government Communication Service in 2020. Dr Shannon A.

Report 59

Report Communications Public Affairs Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? First there’s the matter of geography.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Retail 368

Retail Media B2B Pitching 368

Wadds Inc.

SEPTEMBER 19, 2023

A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 127

Publicity Ethics Government Policies 127

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 131

Publicity Small Business Trends Leadership 131

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Another study on the credibility of information sources suggests that press coverage is more relevant than ever.

SEO 227

SEO Agency Reputation Policies 227

Agility PR Solutions

JULY 1, 2019

As fake news and other disinformation regularly infiltrates news sources, and with reputational crises potentially around every (social) corner, building and maintaining trust is the most crucial issue now facing the public relations profession, according to a new study from The Plank Center for Leadership in Public Relations that examines the state (..)

Leadership 146

Leadership Reputation Study Publicity 146

PRSay

NOVEMBER 21, 2022

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home. The study reports that only 22% of companies successfully execute business transformation projects.

Internal 92

Internal International Communications Employee 92

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today.

Trends 184

Trends Video B2C Measurement 184

Onclusive

JUNE 23, 2022

Content marketing & thought leadership: To create content that will attract your target customers and speak to their needs at every step of the customer journey, make it a point to review your editorial calendars with marketing on a quarterly or monthly basis.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Thought leadership strategy. Myth #5: PR people don't control journalists.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”.

Reputation 40

Reputation Measurement How To Financial 40

Victorious PR

APRIL 13, 2023

Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation. PR efforts such as media outreach, thought leadership content, and case studies can help position a real estate company as an industry leader and a trustworthy partner for homebuyers and sellers.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52