Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Have you experienced an instance where a magazine was more interested in your news after you become an advertiser?

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. So, hospital communicators are rethinking the images they will show in magazines and other materials, even when those articles are about COVID-19. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Solo PR Pro

DECEMBER 10, 2019

Both organizations, knowingly or not, participated in emotionally intelligent leadership, outlined in a theory proposed by psychologist and author Daniel Goleman. Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

PRSay

SEPTEMBER 29, 2017

It is a somewhat burdensome word and one that involves minutia and fine print. Recently The New York Times Magazine ran a full page about truth: The truth is hard. The word “code” has connotations of legality, obligations and the law. Yet ever since the Hammurabi Code and the Ten Commandments, codes have regulated society.

Ethics 113

Ethics Guidelines Print Groups 113

Norton's Notes

NOVEMBER 22, 2014

As a CIPR member I also enjoyed the fact that I received a free copy of the magazine every week (Coughs) month because it gave me something interesting to read, but I felt it was no longer relevant – so I can understand the business reasons for this move. I mean how can you report news on a monthly basis in this modern era?

Journalism 44

Journalism Print Industry Leadership 44

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

PRSay

JUNE 6, 2017

The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 102

Wireless Storytelling Radio Analysis 102

Contently - Strategy

NOVEMBER 14, 2018

The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They’ll cover: Brand Awareness & Thought Leadership. Just ask Michael Dubin. Lead Generation.

Leadership 111

Leadership Brand Branding How To 111

Norton's Notes

NOVEMBER 22, 2014

As a CIPR member I also enjoyed the fact that I received a free copy of the magazine every week (Coughs) month because it gave me something interesting to read, but I felt it was no longer relevant – so I can understand the business reasons for this move. I mean how can you report news on a monthly basis in this modern era?

Journalism 28

Journalism Print Industry Leadership 28

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Even your print publications or email newsletters can include intranet components.

Employee 40

Employee Measurement Communications Internal 40

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development.

Marketing 50

Marketing Wireless Software Journalism 50

Stuart Bruce

MARCH 19, 2015

Can you remember who Time magazine’s person of the year was in 2005? From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. Robert believes the future is Public Leadership. Trust in people like themselves.

Publicity 60

Publicity Reputation Corporate Leadership 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Landis PR

MAY 28, 2024

In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 52

Energy Technology Biotechnology Pharmaceuticals 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But there are caveats!

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. We offer both a magazine and a podcast,” says Banham.

Company 113

Company Interviews Print Pitching 113

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. “It’s a question of figuring out what the story is. A native of Greenville, S.C., Newhouse School.

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A show about communicating with clients, prospects and employees – in person, in print and online. The Owner’s Mind. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A lead form for a magazine’s free email newsletter is another. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Chris Lynch: Is print media dead? Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225