Onclusive

FEBRUARY 28, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Storytelling and Media Relations are Both an Art and a Science. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

Agility PR Solutions

MARCH 7, 2024

That’s not to say you should be writing clickbait headlines just to get people […] The post 4 clever steps for repurposing your business insights into PR hooks appeared first on Agility PR Solutions. Newsworthy content should be engaging, insightful, and spark emotion.

Writing 119

Writing Industry Brand Branding 119

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Get FREE writing tips here.

Writing 205

Writing Web Training Content Marketing 205

Onclusive

OCTOBER 19, 2021

However, this is not just about the purpose of the initiative and investment. Step 5: Write the business case. Business case writing best practices. How will we do it? Who and what will we need to do it? The “why” is the most important question of all, and it should be answered throughout the business case.

How To 396

How To Measurement Data Writing 396

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

To date, bots just haven’t been able to mimic that natural fluency. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. Any writer knows that it’s generally easier to edit from a rough draft than write something from scratch.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. It’s not enough to just know about the organization. Some jobs involve more writing, others involve more research.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

MAY 5, 2022

After just a few months, I can confidently say that with the help of my team members, it has been a great experience. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. I learned that there isn’t just one way to do things.

How To 301

How To Writing Tools Energy 301

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . If a company just announced a significant partnership, it may want to consider a press release. Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Just play that podcast or audio stream while getting ready for your day or in the background while working. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging Internal International Trends 196

Remote PR Jobs

SEPTEMBER 25, 2023

Our PR firm just doesn’t ‘get’ our message.” “We As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Here’s a peek behind the curtain. Journalists are biased.” “Our

Print 100

Print Media Pitching Writing 100

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. without it.

How To 110

How To Writing Study Training 110

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Prowly

SEPTEMBER 27, 2023

So, your company just got a new CEO, which is huge news! To do this, you need a CEO press release – a document telling readers who has become the chief executive officer of your […] The post How to Write a New CEO Press Release (Examples and Template) appeared first on Prowly Magazine.

Examples 104

Examples Writing How To Internal 104

Remote PR Jobs

SEPTEMBER 25, 2023

Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. Journalists don’t want to scroll through half a dozen paragraphs to know what you’re pitching, but they also don’t want to be left wondering what exactly they’ve just read.

Pitching 100

Pitching Report Writing LinkedIn 100

Ishmael's Corner

APRIL 12, 2020

David Ogilvy penned his infamous advice on writing on Sept. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. 7, 1982 in a memo to his employees. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10.more.

Writing 218

Writing Storytelling Employee Communications 218

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. ChatGPT is here to stay, and the truth is, it’s probably just the beginning – echoes Adam here. Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking opportunities are not just for the highest of the higher-ups and it’s a great opportunity to give people a voice. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Speaking opportunities are more than just getting a leader on a stage.

Leadership 295

Leadership Industry Conference Trade Shows 295

Prakkypedia

MARCH 1, 2021

If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. They’re writing columns for clients, blogs, letters, newsletters, reports, social media stories, speeches and more.

Writing 148

Writing Crisis Management Course Crisis 148

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. They specifically highlighted that this is not just for new content. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. I saw a post by a friend using one of those terms, and I just wrote it. It just came out. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. It just won’t be the same. I wrote it hot.

Writing 173

Writing Social Media Media Leadership 173

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I mostly look for big news, whether for the company involved, the government, or just in general. If they are marked, widespread, or just a little peculiar, I feel like that’s story-worthy.

Meeting 97

Meeting Energy Local Media 97

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke. SBF: yeah just PR.

Banking 177

Banking Employee Financial System 177

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Flack's Revenge

JUNE 29, 2022

And why just focus on thought leadership, you can do both, right?” He started his career as a medical writer while writing fiction on the side. Another XXX is dead (or dying) story! More clickbait fodder.” ” So I clicked. While wondering: “OK you got me. I am taking a look.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

PRSay

JANUARY 11, 2022

Inverting pitch writing, and leading with the value they offer a reporter’s readership, is essential toward securing media coverage. Write and edit your pitch first. Write pitches with only the reporter’s goals and audience in mind. Changing outcomes requires reevaluating the approach that is resulting in these outcomes!

Pitching 190

Pitching Report Media Writing 190

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. So keep online paragraphs to that: just two sentences. Especially when writing for mobile. The solution?

Mobile 174

Mobile Writing Web Journalism 174

Agility PR Solutions

MARCH 21, 2023

Today, media coverage is as just important as ever. It gives you the greater exposure you […] The post 6 steps for writing an event press release that generates traction appeared first on Agility PR Solutions. However, organizing a successful event requires good planning and execution.

Writing 108

Writing Brand Branding Media 108

Prowly

JANUARY 20, 2023

And it’s not just for big companies with extensive media contacts or sizable budgets, a small business press release can also be beneficial. A good process can help ensure […] The post How To Write A Press Release That Rocks (For Small Businesses) appeared first on Prowly Magazine.

Small Business 104

Small Business Writing How To Resources 104

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. So we’re just adapting.”. Journalists want to do a great job and they want to write great stories. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211