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How media engagement differs on Instagram, Facebook, and the web

NewsWhip

In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web, Instagram, and Facebook. . The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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How Long Should Your Online Paragraphs Be?

PRSay

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long.

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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Keep a check on their pricing as they’re expensive.

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Is it good for what ails online advertising?

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

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Stop Complaining about Your PR Firm. Here’s How the Media Works

Remote PR Jobs

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. In his “I Fired My Startup’s PR Firm” post, Web Smith got a fair amount right, but he got a few big things wrong, too.

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