ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 106

Media SEO Analytics Analysis 106

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. You can get some of this data through platforms like Google Analytics, but the Cision Communications Cloud™ will soon have all the analytics tools you need to measure impact. Influencer Data.

Data 145

Data How To Storytelling Analytics 145

Cision

JANUARY 2, 2018

People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. We just redo it all.”.

How To 120

How To Software Analytics Google 120

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

Journalism 52

Journalism Corporate Software Analytics 52

Critical Mention

NOVEMBER 29, 2018

For instance, perhaps you might target companies that: • Play primarily in the software space. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Employ between 50 and 200 workers. • Are based in the northeast United States.

Analytics 105

Analytics Data Trends Marketing 105

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. The higher the number the more credible the site.

Google 138

Google Banking Engineering Web 138

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement.

Software 126

Software Case Study Advertising Advertising 126

PRSay

OCTOBER 12, 2016

Software can play a big role in uniting your teams and strategies. Better Data and Measurement Tools. Having an integrated technology and analytics infrastructure in place to measure the ROI of your communication efforts is critical for optimizing performance and driving business growth.

Communications 60

Communications Trends Leadership B2C 60

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The consumerization of IT was notable because if forced business software vendors to up their game. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Which is better: reach or time?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Konnect Agency

FEBRUARY 26, 2021

Facebook uses industry-standard Online Behavioral Advertising (OBA) across all the sites and apps that use their pixel and Software Development Kit (SDK) to fuel advertiser’s growth. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. Why not open them up, like open source software? If they don’t, their brands and reputations (and hence businesses) will take a beating. No one wants to spend time in places where there is lots of junk.

Reddit 168

Reddit Government Google System 168

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. 4) Focus on efficiency.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

JULY 21, 2020

Measuring the flight to quality. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication.

System 78

System Facebook Twitter Software 78

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 If you enjoyed this post, you might also like: How Big is the Market for PR Software?

Trends 60

Trends Media Report Technology 60

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. they produce. I often wonder who’s mentoring the junior ranks in the agency world.

Pitching 43

Pitching Journalism Tools Agency 43

Beyond PR

AUGUST 10, 2016

Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective. Preorder now!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Ishmael's Corner

FEBRUARY 24, 2015

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. But I recently saw something for the first time.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. State of Tech Journalism | Muck Rack. “31%

Pitching 86

Pitching Report Tools Software 86

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. Onward with this month’s PR Tech Sum.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). billion PR software market. billion PR software market. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty.

Marketing 180

Marketing Skype Customer Service Brand 180

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

NewsWhip

NOVEMBER 15, 2020

Our analysis indicates that as the summer months arrived, three particular topics were (probably unsurprisingly) frequent subjects of popular news items from both OK and Iffy websites, when measured by their popularity on Facebook and Twitter: the COVID-19 pandemic; racism, protests, riots, etc., in the U.S.; and the U.S.

Social Media 78

Social Media Trends System Facebook 78

Sword and the Script

OCTOBER 16, 2018

It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective. 3) What are the biggest mistakes you see businesses make in selecting and implementing marketing automation software? We are always looking for smart people working in PR, marketing, sales and journalism.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. However, the CEO & Founder of M3 Communications Group, Inc., PR’s Absolute Best Customer preferences are like seasons, they keep changing.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72