OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 192

Marketing Content Marketing Data Social Media 192

Ishmael's Corner

FEBRUARY 24, 2015

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. Uncategorized business communications business storytelling social media ROI' It is hard-lifting.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. The Brand Advantage Journalism Podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. A lead form for a magazine’s free email newsletter is another. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111