Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 78

Creativity Study Survey Advertising 78

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. In my mind, the two are integrated,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. 60% of people now say they would trust business more on technology-led changes with this kind of partnership.

Government 88

Government Survey Technology Ethics 88

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 121

Software Case Study Advertising Advertising 121

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. To its credit, the company responded quickly in the wake of the Journal story.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To identify and address communication problems proactively.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Third largest in the U.S.

Software 86

Software Pitching Internal International 86

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The study was jointly sponsored by PRSA’s Board of Ethics & Professional Standards and the Arthur W. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. You also can find audience data by researching independent studies like what the Pew Research Center offers. So how can brands build trust? Browser used. Device used.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

MAY 10, 2016

Some studies say yes — with caveats. Yet, as the study notes, we view issues through a partisan lens, and some are more polarizing than others. When Whole Foods founder John Mackey bylined an op-ed against healthcare reform in The Wall Street Journal , it left a bad taste with many customers. Knowing the audience.

Healthcare 120

Healthcare Employee Study Policies 120

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

JANUARY 13, 2015

At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. Inside Higher Ed. January 7, 2014.

Conference 150

Conference Training Healthcare Policies 150

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Wadds Inc.

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To identify and address communication problems proactively.

Publicity 72

Publicity Ethics Training Education 72

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

JANUARY 3, 2018

In the book, the case studies highlight leaders who have exhibited mental readiness and, as a result, moved forward in a more positive direction. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. S = Scribing / Journaling. which is extremely liberating.

Crisis 0

Crisis Journalism Hotels Case Study 0

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 12, 2016

With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.

Communications 60

Communications Trends Leadership B2C 60

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128